Growth tops the list of CEO business priorities in 2018 and 2019, according to a recent survey of CEOs and senior executives by Gartner, Inc. However, the survey found that as simple, implemental growth becomes harder to achieve, CEOs are concentrating on changing and upgrading… Read More
Every year, during Ramadan, people connect with faith, family and friends. In building community and bringing the world closer together, Facebook is among the popular platforms where people share Ramadan experiences around common passions and goals. As per the social media platform, over 86 percent… Read More
VIVA Bahrain is looking to strategically bolster its digital operations. The Bahrain telecom operator has now introduced a host of digital services including self service machines (SSM) and a smart queue management service to enhance customer experience. VIVA has partnered with the likes of Skiplino… Read More
Marketing in an ad-blocking world asks for a more evolved role of marketing in connecting brands to a new generation of consumers. Mastercard put this on the table in its inaugural CMO Forum in Dubai. The objective of the forum was to explore the impact… Read More
The percentage of jobs requiring artificial intelligence (AI) skills have witnessed a nearly five-fold increase globally since 2013, and as the role of human resources keeps evolving in the digital age and technologies like AI and machine learning gain more prominence, organizations in the Middle… Read More
SAP has set up its first live Public Cloud Data Center in the Kingdom of Saudi Arabia, empowering Vision 2030. As Saudi organizations invest heavily in cloud solutions, the Saudi IT market is set to reach SAR 33 billion in 2018, according to a recent… Read More
Telecom player America Movil has gone live with Dubai-based Flytxt’s artificial intelligence (AI), analytics and marketing automation product Neon-dX to personalize engagement with customers by analyzing data to predict their needs in real-time. The tech is being deployed by Claro Americas, a part of America… Read More
Arguably, three global trends are transforming the future of travel. These include shifting customer behavior, distribution evolution and the changing dynamics within direct and indirect sales channels and the digital transformation. At least this was the takeaway from a discussion at Arabian Travel Market. One… Read More
The Kingdom of Saudi Arabia’s Ministry of Communications and Information Technology (MCIT) and Huawei have signed a Memorandum of Understanding (MoU) to enable the national cadre in ICT and promote innovation and entrepreneurship in the sector to push the growth and development of the Kingdom,… Read More
The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) has launched CMO Growth Council in partnership with the ANA’s CMO Masters Circle. The CMO Growth Council will initially comprise 20 CMOs. Chaired by Marc Pritchard, Chief Brand Officer, Procter &… Read More
