Millennials and baby boomers in the UAE and Saudi Arabia feel they are represented better by the media than by advertising in their country of residence according to a YouGov Omnibus research. The online survey comparing the opinions of over 2,000 respondents born between the… Read More
Cadillac, in partnership with The Andy Warhol Museum, has named 2017’s final exhibition of ‘Letters to Andy Warhol’, which is set to take place at UAE’s Dubai Design District (d3) as part of Dubai’s urban lifestyle event, Sole DXB. Held from 8-16 December 2017, the… Read More
How are digital users, particularly gamers, engaging with eSports tournaments across the world? Global Web Index looks to answer this question, reiterating the fact that while digital has become near mainstream in the Middle East & Africa (MEA) region like some of the other regions,… Read More
Online shopping has now become a mobile-first activity. This transition reflects changing attitudes towards m-commerce and signals a new era of growth for other purchasing avenues heavily reliant on mobile. Continued growth for m-commerce will pave the way for location-based retail, AR shopping experiences, social… Read More
A promotional film commissioned by Invest in Sharjah as part of its marketing collateral has won a prize at the Cannes Corporate Media & TV Awards. Out of nearly 1,000 entries the jury selected the ‘Invest in Sharjah’ submission as a winner of the Dolphin… Read More
The Virgin Mobile brand operating under Emirates Integrated Telecommunications Company (EITC) partnered with JCDecaux for its first campaign in the UAE. For the launch campaign during the month of September, the Virgin Mobile brand targeted arriving passengers at Dubai and Abu Dhabi Airports to raise… Read More
As the next step in its journey to build a high performing and open commerce marketing ecosystem, Criteo has further bolstered its Criteo Commerce Marketing Ecosystem (CME). Launched in August 2017, CME is a network of tens of thousands of retailers, brands, publishers, centered on… Read More
Oracle Mobile Cloud has added artificial intelligence (AI)-powered intelligent chatbot capabilities. Expanding Oracle Cloud Platform’s mobile portfolio, the new capabilities offer organizations a multi-channel platform, deep analytics that can link key stakeholder experiences across bots, mobile applications and web, as well as simplified bot development… Read More
With a booming economy and an expat population of about 90 per cent, the UAE is one of the world’s largest remittance-sending countries in the world, topping USD 19 billion per year, according to a recent report by Nimmök Consulting. The World Bank has ranked… Read More
Amazon Web Services (AWS) plans to build new infrastructure and open data centres in the Middle East by early 2019, enabling customers to offer lower-latency web services in the region. “As countries in the Middle East look to transform their economies for generations to come,… Read More
