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Author: Asma Wangde

H+K Strategies & Memac Ogilvy Win Big At Sabre Awards

H+K Strategies & Memac Ogilvy Win Big At Sabre Awards

9 years ago by Asma WangdeAdvertising

H+K Strategies has been named EMEA Consultancy of the Year at the 2016 Sabre Awards in Berlin, while Memac Ogilvy was named Middle East Consultancy of the Year. Memac Ogilvy PR also picked up a Gold Sabre in the Middle East category for its ‘Ramadan… Read More

Middle East  Ranks High In JLL’s Destination Retail Report

Middle East Ranks High In JLL’s Destination Retail Report

9 years ago by Asma WangdeMarketing

Steadily making its place in the global retail industry, Dubai is ranked fourth among the top cities worldwide. A recent JLL’s Destination Retail report shows how 50 major global cities have risen to the top of the list for mainstream, premium and luxury retailers’ expansions. While the… Read More

What’s Trending: Egypt Air, Sultan And Soccer

What’s Trending: Egypt Air, Sultan And Soccer

9 years ago by Asma WangdeAM Editorial

We start this weeks section on the trending headlines with the news of the Egypt Air flight, which as we had reported last week was reported missing. Later reports confirmed the tragic news of the plane being found crashed in the Mediterranean Sea. However, the… Read More

Wendy UAE Appoints Brazen As Its PR Agency

Wendy UAE Appoints Brazen As Its PR Agency

9 years ago by Asma WangdeAdvertising

Wendy’s, the third largest burger restaurant chain in the world, has appointed Brazen to handle its public relations for the UAE. Brazen will be tasked with handling all Wendy’s MENA consumer media relations around its restaurants, plus corporate and business profiling, with particular emphasis on… Read More

K9 Friends’ Introduces Dog’s ‘Talent for Hire’

K9 Friends’ Introduces Dog’s ‘Talent for Hire’

9 years ago by Asma WangdeAdvertising

K9 friends’ is a non-profit dog-shelter based in Dubai that works towards helping lost/street dogs. The aim of the agency is to reunite these lost dogs to their owners or take care of these dogs until a home is found for them. Furthering on this… Read More

What’s Trending: Cannes Film Festival, Missing Plane And Bombs

What’s Trending: Cannes Film Festival, Missing Plane And Bombs

9 years ago by Asma WangdeAM Editorial

One of this week’s highlight was the Cannes film festival. The festival was filled with glamorous actors and artists from around the globe. And while everyone was in awe of Sonam Kapoor’s red carpet look, Bollywood’s leading actress Aishwarya Rai Bachchan received a mixed reaction… Read More

AM Perspective: Redefining Brand Reinvention

AM Perspective: Redefining Brand Reinvention

9 years ago by Asma WangdeAM Editorial

Reinvention has been deemed as one of the most important aspects of a brand’s progress. However, this umbrella term usually encompasses many meanings than what is attributed to it. Brands can ‘reinvent’ themselves when they are on the verge of becoming irrelevant or obsolete in… Read More

8 Trends That Will Impact Brands & Marketing In MENA

8 Trends That Will Impact Brands & Marketing In MENA

9 years ago by Asma WangdeMarketing

In continuation with its annual exercise of trends shaping the industry, J Walter Thompson has once again taken a close look at the top 100 trends that will make a difference to the Middle East and North Africa (MENA) region. Arabian Marketer shines the spotlight… Read More

What’s Trending: Mother’s Day, Lebanon Elections & Captain America

What’s Trending: Mother’s Day, Lebanon Elections & Captain America

9 years ago by Asma WangdeAM Editorial

Welcome to another read of the week’s trending headlines. This week includes Mother’s day celebrations, Lebanon elections, Superhero movie and relegation battle in EPL. The week started on a good note with International Mother’s day being celebrated on 8th May. Besides the normal acts of… Read More

Havas Names Bronson Smithson As UAE GM

Havas Names Bronson Smithson As UAE GM

9 years ago by Asma WangdeMarketing

Following the departure of Piero Poli, Havas Worldwide Middle East has promoted Bronson Smithson to General Manager for its UAE operation. “I am thrilled to have this new opportunity and challenge. There has never been a better time to set our agency up for the… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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