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Author: Asma Wangde

Etisalat Signs On YouGotaGift For Rewards Programme

Etisalat Signs On YouGotaGift For Rewards Programme

9 years ago by Asma WangdeMarketing

Etisalat is using e-gifting technology for rewarding both staff and customers. The communications giant has signed a deal with Dubai-based YouGotaGift.com to run the Etisalat Rewards programme. It allows individuals and companies to quickly and efficiently redeem vouchers and then gift them how they wish.… Read More

Run Up To GITEX: KSA’s Elm Completes Preparations

Run Up To GITEX: KSA’s Elm Completes Preparations

9 years ago by Asma WangdeAM Tech

Elm, a leader in innovative solutions and owned by the Public Investment Fund of the Kingdom of Saudi Arabia (KSA), has completed all preparations for its participation at the 36th edition of GITEX Technology Week 2016, which will run from 16 to 20 October, 2016… Read More

Sky News Arabia Adds Analyst Nour Eldeen Al-Hammoury To Content Line-Up

Sky News Arabia Adds Analyst Nour Eldeen Al-Hammoury To Content Line-Up

9 years ago by Asma WangdeMedia

Sky News Arabia has appointed Nour Eldeen Al-Hammoury, a leading independent market strategist and analyst. Mr Al Hammoury joins the broadcaster as a Business Analyst and Presenter, providing daily segments and offering in-depth analysis of the latest regional and global economic developments. “Daily economic bulletins… Read More

Lisbon Int’l Advtg Festival Announces First Edition Winners

Lisbon Int’l Advtg Festival Announces First Edition Winners

9 years ago by Asma WangdeAdvertising

On September 14, 2016 Cinema São Jorge welcomed the first ever edition of the Lisbon International Advertising Festival. The festival aims to recognize the best work done in the creative field while establishing the Portuguese capital as one of the world’s advertising hubs. The Young… Read More

What’s Trending: Efficient Bureaucracies To Apple New Launches

What’s Trending: Efficient Bureaucracies To Apple New Launches

9 years ago by Asma WangdeAM Editorial

It has been an interesting week for the region and for tech geeks globally. Media was abuzz with the online video that government officials had posted of Sheikh Mohammed bin Rashid al-Maktoum making an unannounced visit to a government office and finding it empty. The… Read More

What’s Trending: Emirati Women, WhatsApp & Apple

What’s Trending: Emirati Women, WhatsApp & Apple

9 years ago by Asma WangdeAM Editorial

The week began with celebrations in the UAE as brands and companies utilized the Emirati Women’s Day platform to connect with leading ladies – both within companies and consumers. This day was launched last year by Sheikha Fatima Bint Mubarak, who holds the distinction of being the Chairperson of the… Read More

Social Media An Enabler For SMEs: Report

Social Media An Enabler For SMEs: Report

9 years ago by Asma WangdeDigital

Popular social media channels such as Facebook, YouTube, WhatsApp and LinkedIn are becoming major business enablers for small and medium enterprises (SMEs) in the Arab World, according to the findings of ‘Social Media as a Business Tool for SMEs in the Arab World’ report released… Read More

Facebook Ups Slideshow & Video Ads Experience

Facebook Ups Slideshow & Video Ads Experience

9 years ago by Asma WangdeDigital

Facebook had launched Slideshow Ads last year that allowed advertisers in emerging markets to easily build lightweight videos from a set of photos or an existing video. While the feature was created to allow advertisers to use video-like ads in areas with slow connections, Facebook claims… Read More

J Walter Thompson, Memac Ogilvy, TBWA\Raad Lead Loeries 2016

J Walter Thompson, Memac Ogilvy, TBWA\Raad Lead Loeries 2016

9 years ago by Asma WangdeAdvertising

The Loeries Durban has announced its 2016 winners. The Middle East and North Africa (MENA) region has received a total of 36 awards at the awards. While J. Walter Thompson, Saudi Arabia was the only agency to receive Grand Prix, Gold was received by TBWA\RAAD… Read More

Ooredoo Qatar, MBC Ink Exclusive Content Deal

Ooredoo Qatar, MBC Ink Exclusive Content Deal

9 years ago by Asma WangdeDigital

Ooredoo and MBC Group have entered a seven-year partnership granting Ooredoo the exclusive rights in Qatar to several MBC HD channels. Ooredoo TV customers in Qatar will now be able to access coverage of a range of MBC content including the likes of ‘Bab Al‑Hara’, ‘Omar’,… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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