KFC and Pepsi may well be a perfect combo for fried chicken and burger lovers, but add music to that, and the package is a wholesome punch of entertainment. In a combined effort to surprise and delight their customers, KFC and Pepsi joined hands to… Read More
Ooredoo Kuwait has partnered with Hala February 2016 Festival. This festival is Kuwait’s biggest annual event that started on January 28 and will last until the first week of March. “We’re happy to be taking part in Kuwait’s biggest annual event. Hala Febrayer attracts people from… Read More
An entire generation of Syrian children and youth are living through conflict and displacement. They are on the verge of being a lost generation. With the intention to focus attention on the plight of children affected by the Syrian crisis, ‘No Lost Generation’ initiative was… Read More
For Leo Burnett MENA and FP7/MENA, 2015 has been a good year in terms of international recognition for the work done from the agencies. Following the likes of Big Won Rankings by Directory, the agencies have jointly made it to the 10th position in Contagious… Read More
Article was updated with video on February 10, 2016. Lebanese supermarket Bou Khalil and a local NGO, along with the support of J. Walter Thompson Beirut, have introduced a currency that they call ‘The Good Note’. The aim of this currency is to provide homeless… Read More
Banking and financial services face the tough situation of being, what is at times surmised as, a ‘boring’ category. The attempt in most cases is to highlight benefits, reiterate ease of service, talk schemes and eventually push a message of customers being a part of… Read More
On the lines of what may remind one of The Gunn Report, The Big Won Rankings by Directory attempts to be a scoreboard for all awards won by an agency in a year. From the details seen in the latest round of the annual survey,… Read More
The year has clearly begun too well for Facebook. The social networking company’s fourth quarter report, and the earning for the full year 2015, released on January 27, 2016, saw a 51.7 percent jump in revenues as new advertising formats and an improved mobile app… Read More
OSN is gearing up to add five new channels to its bouquet beginning February 1, 2016. The new channels highlights OSN’s strategy for 2016, which is to consolidate its market presence by offering subscribers premium content that is available in HD and to strengthen its… Read More
Coke Studio is all set to come back to MBC4 – this season with the aim to celebrate heritage and tradition through music on the streets of the Arab world. The ‘Coke Studio Bel 3arabi’ season four will be launching on January 15, 2016 with… Read More
