Apco Worldwide has launched ignite, an integrated communication offering for startups, entrepreneurs and small and medium sized enterprises (SMEs). The agency explains this unit will facilitate market entry, drive business growth and help open investment opportunities for the growing number of new businesses in Dubai… Read More
The Middle East and Africa (MEA) wearable devices market saw year-on-year unit growth of 144.43 percent in the second quarter of 2019, according to the latest insights from International Data Corporation (IDC). IDC’s Worldwide Quarterly Wearable Device Tracker shows that 1.96 million units worth USD… Read More
Sybo Games has launched Subway Surfers Airtime, the first franchise extension of the endless runner mobile game, on Snap Games, Snapchat’s real-time multiplayer gaming platform. Designed exclusively for Snap Games, Subway Surfers Airtime is a side-scrolling multiplayer racing game that lets up to 10 players… Read More
Brands are undertaking more active efforts towards fostering a more inclusive society. Procter & Gamble (P&G) and retail brand Carrefour partnered in similar vein in the UAE, where shoppers were encouraged to show support for living in a tolerant and inclusive society. Launched in July… Read More
The social presence of a brand is seen as a significant factor in creating awareness and lending credibility to it. However, today the role of social media is changing as brands are treating it as a sales platform. YouGov’s new research surveyed UAE respondents on… Read More
CNN is doubling the number of hours it will broadcast live from its Middle East hub at twofour54 Abu Dhabi, a decision that Maryam Eid AlMheiri, Vice-Chair of twofour54, described as “indicative of the incredible growth the Emirate’s media industry is witnessing”. In an announcement… Read More
Sharjah Media City (Shams) organized a Film Scoring Masterclass, as part of the UAE Entertainment Experience, a project aimed at producing the first crowdsourced film in the Arab World. The workshop was organized at the Sharjah Chamber of Commerce and Industry with participation from a… Read More
Following the launch of the Kirin 990 processor Series, global smartphone brand Honor has set up its 5G Experience Lab that sets out its roadmap for the rollout of 5G. It also teased the availability of Honor Vera30 Series, the company’s first suite of handsets… Read More
Following a global agency alignment, Carat will now support Vodafone with global media buying. In the Middle East & North Africa (MENA) region, this development will take shape in markets such as Egypt, where Vodafone is among one of the key telecom players. Carat has… Read More
Online travel marketplace Wego and Singapore Tourism Board (STB) Middle East are partnering to drive more travelers from the GCC during the winter season to visit Singapore. Wego and Singapore Tourism Board aim to increase brand and destination awareness to Singapore, showcasing experiences, events and… Read More
