Brands that deliver the best customer experiences achieve 54 percent higher revenue growth than brands that are ranked poorly by customers. These same factors influence customer advocacy and loyalty, a new report by KPMG has stated. From a UAE perspective, the study also found that… Read More
Young Arabs believe that religion is essential to their identity, but also say that it plays too much of a role in today’s Middle East. This was part of the findings from the 2018 ASDA’A BCW Arab Youth Survey, unveiled at a German-Arab Friendship Association… Read More
The total cinema revenue in Saudi Arabia is expected to reach USD 1.5 billion (AED 5.5 billion) in 2030, according to a research by PwC Middle East, a global advisory firm. “By 2030, Saudi Arabia is expected to host 2,600 cinema screens that will entertain… Read More
Even as she is fondly called the “infographic lady” by some in her client roster, presenting data and information in a manner that is easily understood drives Carla Saliba. “It does not matter if it is an internal document, a power-point presentation in a forum… Read More
Warc has launched Warc for Advertisers a new site experience that it says is designed to help brand owners to deliver more effective marketing. “At Warc, we constantly strive to help our customers to deliver more effective marketing. We already work with over 200 brands… Read More
UAE’s Commercial Bank International (CBI) has formed an enterprise partnership with Microsoft Gulf. CBI will move to Microsoft Cloud, as a step in its digital transformation journey. To achieve its strategic aspiration of providing the “best customer experience”, CBI is leveraging technology to gain insights… Read More
A new initiative that uses social media to gauge the happiness of the UAE community was highlighted at the final day of the UN World Data Forum 2018. Can polling become a thing of the past, asked authorities as Twitter is being used to analyze… Read More
Saudi Arabia’s automotive ecosystem is set for a rapid transformation with 20 percent of the female population, or three million drivers, expected to be added to the Kingdom’s roads by 2020, a recent Aranca whitepaper stated. The whitepaper added that in addition to new car… Read More
As content gains more importance in any marketing plan eyeing business outcomes, some themes can assist in creating the most effective campaigns. Warc has attempted to articulate these drawing from the winners of the Effective Content Strategy category of this year’s international Warc Awards. “Despite… Read More
Eyes on leveraging technology and innovation in digital airport advertising, Dubai Airports has extended its agreement with JCDecaux, for a 10-year period. With more than 7.5 million global customers travelling through Dubai International (DXB) every month, the airport’s terminals and concourses are an important platform… Read More
