Ramadan is set to provide a boost for UAE retailers, with two in five (40%) consumers believing that Ramadan has the best offers and is the best period for them to make all their purchases, new YouGov research reveals. The data shows that three quarters… Read More
As the region enters the vacationing season, brands are looking at the attitudes and behaviors of vacation buyers. When researching destinations and travel companies, vacation buyers have a variety of choices at their disposal. For such a big purchase, moving customers along the purchase journey… Read More
Tech Mahindra has appointed Murtaza Adil as Country Manager, Enterprise – Kingdom of Saudi Arabia and Bahrain. In this role, Mr Adil will oversee Tech Mahindra’s technology & system integration business catering to oil & gas industry, healthcare, government, banking & financial and other sectors… Read More
indaHash, the technology platform that connects over 600,000 digital influencers to brands around the world, has expanded its global footprint with the opening of a new office in Dubai and key hires in the region. The new Dubai hub will serve as a sales and… Read More
O3 Productions, the drama and film production arm of MBC Group, the largest private media company in the Middle East & North Africa (MENA) region, and Image Nation Abu Dhabi, a media and entertainment companies in the Middle East, have formed a new partnership to… Read More
The Financial Times Ltd has appointed International Media Consultants (IMC) as the sole commercial representative of the Financial Times (FT) Newspaper in the Middle East Region, effective May 2018. IMC, who have been the exclusive representative for FT Live Events and FT Specialist titles in… Read More
Millennial social sports consumers (aged between 21-34) are interacting more with brands compared to others in their generation. Global sports viewership is evolving. Around one in five internet users say a main motivation for visiting social is to follow or watch sports events, and many… Read More
Given the recent technological advancements in the travel and tourism sector and rising online trends in Saudi Arabia, the sector shows some interesting trends for companies looking to connect with consumers. As per the ‘Middle East Consumer Travel Report 2018’, a study co-sponsored by Amadeus… Read More
Consumers are increasingly interested in content that reflects their personality type and is delivered in their preferred tone and style. As content becomes one of the strongest tools in the marketer’s arsenal, Reuters Plus, the branded content studio of the multimedia news provider, takes a… Read More
Connectivity is driving two major shifts in how people shop. The ongoing surge to use smartphones to pay for goods and services is leading to a second shift involving the use of shopping assistants. Ericsson Consumer & IndustryLab took a closer look at the fast-changing… Read More
