Apple has competed and won time and again as a brand of reckoning in the Middle East & North Africa (MENA) region. This was validated once again in the latest brand rankings from YouGov BrandIndex, where iPhone rated as the top brand that Egypt consumers… Read More
Sky News Arabia (SNA) has launched a smartphone application, encompassing a wide range of innovative and interactive features to meet users’ evolving needs. The application reflects SNA’s efforts to shift towards an omni channel content platform from a TV station, with an objective to deliver… Read More
Recommendations from social media have come to challenge the traditional power of word-of-mouth (WOM) among millennials. Crucially, in the Middle East & Africa (MEA) region, recommendations on social are now as or more important than WOM. The case is same in Latin America too. In… Read More
du and Unified Inbox (UIB) have entered into a strategic partnership to bring a new and secure way for users to communicate with du without downloading another app or using a separate web-based service. The announcement is in line with du’s long standing association with… Read More
Expanding its digital footprint, du has entered into a partnership with Souq.com, which was recently acquired by Amazon. Following this, du customers will now be able to purchase a range of products including SIM cards, post paid plans, data packs, SIM top-ups and du devices… Read More
On average, a typical digital consumer now owns 3.23 of connected devices. Global Web Index that tracks ownership of 12 different connected devices – from smartphones, laptops and tablets to streaming sticks, wearables and games consoles – asserts this. The differences by age stand out… Read More
Social media users are comfortable in maintaining a presence across more than one platform; while digital consumers had an average of around four social accounts back in 2013, this figure has now doubled to around eight. This growth is not only a result of the… Read More
Panasonic Marketing Middle East & Africa (PMMAF) has embarked on one of its biggest consumer marketing exercises in the Middle East. The campaign ‘Makers of Quality. Mastered in Japan’, the media mandate for which was recently awarded to Vizeum MENA , looks to emphasize on… Read More
An IT expert says that those who fail to take their business onto a digital platform are in danger of losing their competitive edge. Altaf Alimohamed, Managing Director of Cobweb Solutions UAE cited a recent study from MIT Center for Digital Business suggesting businesses who… Read More
Voice tech is gaining importance in the smartphone market. According to data from Global Web Index, with almost one in four internet users already using voice command tools on their mobiles, this tech is key to the future growth strategies in the smartphone industry. Apple’s… Read More
