Music streaming company in the MENA region, Anghami, is going to hold a digital ‘Audio Day’ conference in the region, organised with the support of its exclusive media representative Digital Media Services (DMS). Over 250 regional leaders from the media industry will convene in Dubai… Read More
As outlined in Mary Meeker’s 2017 Trends report, this year marks the first time that internet ad spend is expected to overtake its TV equivalent. Just as daily time spent watching TV rises directly in line with age, so too does discovering brands via TV… Read More
It’s no secret that younger age groups are driving the ad-blocking trend, but Global Web Index data makes clear that it’s primarily Millennials – not the younger Gen Zers – who are more inclined to take control of their online experiences using ad-blockers. But what’s… Read More
With Gen Zers the first generation to be raised in the highly-connected smartphone-centric era, this device has become absolutely central to the lifestyle of these users. Mobile now accounts for 52 percent of their daily online time – with an average of 4 hours and… Read More
One of the most striking landmarks on the horizon in the digital landscape is the mobile tipping point – the point in which internet users will spend longer on their mobile than all other devices combined. It’s by looking at the habits of the youngest… Read More
Around 44 percent of internet users in the Middle East & Africa (MEA) region say that they watch Premier League matches on TV or online, according to data from Global Web Index. This is testament to the marketing efforts of the League and its major… Read More
Lifestyle behaviors can vary between Millennials, Gen X and Baby Boomers, and more so when looking at behaviors linked to health. It’s almost four in five Millennials who say they exercise at least once a week – a bigger proportion than the number seen for… Read More
Mastercard has appointed Beatrice Cornacchia as Head of Marketing and Communications, Middle East and Africa (MEA). In this role, Ms Cornacchia will leverage her expertise and knowledge of the business and brand’s key pillars and senior leadership credentials to drive business, advance competitive advantage and… Read More
The rise of video consumption and content creation on video platforms has undoubtedly made online video an important part of marketing strategies in not just the Middle East & North Africa (MENA) but across the world. In this year, WARC’s analysis on the campaigns entered… Read More
The digital lives of internet users in the Middle East & Africa (MEA) region revolve around smartphones. According to a Global Web Index report on the region, three in 10 digital consumers in MEA are truly mobile-only. While the clear majority across the region remains… Read More
