WARC announced the jury panel of the Effective Channel Integration category for its Media Awards 2017. The awards is an international competition that rewards pioneering communications planning which has made a positive impact on business results for brands around the world. The jury consists of… Read More
From paid-for celebrity and vlogger endorsements, to TV and print ad campaigns, there’s a whole host of channels that beauty brands are using to reach their target audiences. But for those hoping to reach the youngest beauty fans (those aged 16-24), it’s clear that digital… Read More
Back in 2015, ‘Spotify Running’ was the first of its kind to match music choices to user tempo. This fitness focus, alongside integrations into apps like Nike and RunKeeper, made complete sense for Spotify. The usage of music-streaming services increases with exercise frequency. Over half… Read More
The International Cricket Council’s ICC Champion’s Trophy 2017 in England and Wales came to a thrilling conclusion on June 18 with a final played between fierce rivals Pakistan and India. It was a showdown that met with huge approval in the Middle East, where both… Read More
Tonic International has appointed Shueb Chowdhury to the role of Branding Creative Director. With more than 13 years of experience in the creative industry, Mr Chowdhury carries experiential talent with two separate three-year stints in the United Kingdom and seven years in Dubai. In his… Read More
Consumers are expecting virtual reality (VR) and augmented reality (AR) to merge with physical reality. They believe that 5G will be a key technology for such experiences to become mainstream. These are some of the findings from Ericsson ConsumerLab report, Merged Reality. The report reveals… Read More
The migration of online activities from PCs and laptops to mobiles is a much-discussed trend but Global Web Index long-term and granular data has quantified the process exactly. Internet users are completing a broader range of online activities on mobile than they are on computers.… Read More
International Media Investments (IMI) is relaunching The National, Abu Dhabi’s first English language newspaper. The new ‘The National’ has attempted to enhance both its print and digital platforms with a focus on digital. The English daily has added video content podcasts with analysis, 360-degree images… Read More
If 2015 was about moving from a Holding Company structure to a Connected Network, 2017 is going to be about focusing on becoming a platform for the Publicis Groupe. On the sidelines of the ongoing Cannes Lions International Festival of Creativity, Publicis Groupe’s Chairman &… Read More
The third and final shortlist of The Warc Awards, has brought good news for creative agency FP7/DXB. Out of the the 20 entries that were shortlisted, the agency managed to secure five spots in the Brand Purpose category. The award rewards marketing initiatives that have… Read More
