Eros Group, a distributor of brands including Samsung, Hitachi, TCL and Linksys, has launched a new online shopping website allowing customers to purchase everything from mobile phone accessories to home theatre systems and washing machines online. The website has a range of products including home… Read More
As innovative ideas increasingly come from outside traditional agency confines, J. Walter Thompson has launched a new global talent development program called Jump/Start. The program is aimed at helping young creative thinkers from all backgrounds break into the advertising industry. The program aims to collapse… Read More
Daimler, a manufacturer of commercial vehicles and producer of luxury cars such as Mercedes-Benz, AMG and Maybach, has retained Resolution MENA for its SEO account in the Middle East. Despite the recent appointment of a new media partner after an international market review, the vehicle manufacturer… Read More
After advertising its Sony Xperia TL in the last James Bond movie “Skyfall”, Sony is back with promoting its new Sony Xperia Z5 in the upcoming flick of James Bond “Spectre”. The ‘Made for Bond’ advertising campaign stars Naomie Harris as Moneypenny. The commercial shows a… Read More
Posterscope MENA, an Out-of-Home (OOH) communications agency network has collaborated with OAG, an official airlines guide with global airport and airline data and analysis. Posterscope believes that the collaboration will give the agency and its clients access to a wealth of travel data which will… Read More
Considering the high mobile penetration rate in the Middle East and a fastidious shift to smartphones in Africa, Sony Mobile Communications is crafting a strategy inclined towards manufacturing high premium handheld devices. “Our re-energized strategy is all about concentrating on premium products and smartphones. We used to… Read More
Annalect MENA – Omnicom Media Group MENA’s data, technology and analytics division – has partnered with Ensighten, an enterprise data and tag management, to bring first-party data insights to the region’s advertisers. This partnership is designed to help them improve the efficiency and ROI of… Read More
Kellogg’s has partnered with Shablol, a kids’ educational and entertainment website. The focus of the new digital partnership is to launch an engaging campaign for kids within the age group of 6-14. The partnership will involve Shablol and Kellogg’s collaborating to develop new digital content and… Read More
UM MENA has appointed Rodrigo Mavu as its new Creative Director for the region. Mr Mavu’s decree will be to strategically drive the creative and ideation process across the agency within the UM MENA client portfolio. UM believes that ‘the procurement of a senior creative… Read More
Djembe Communications, a pan-African communications consultancy announced that it will unveil a report on “Entrepreneurship in Africa”, in association with Forbes Insights. The research findings garnered from over 4,000 African nationals aged 16 to 40 in Angola, Ghana, Mozambique and Nigeria respectively, will be presented… Read More
