The UEFA Euro 2016 had an overall significant and positive response on mainstream and social media. Sponsors invested in huge marketing campaigns tied to the event, encouraging their millions of fans to take to social media. OMD UAE partnered with Hall & Partners in order… Read More
Post the decision to lift economic sanctions against Iran, leading figures in the business community were quick to speak on the potential that the region has. In a LinkedIn blog post, WPP’s Chief Executive Sir Martin Sorrell pointed out the youthful, literate and technology-hungry consumers… Read More
After winning the digital duties for Dubai Festival City Mall, Hug Digital has won the digital account for Festival City Malls, across UAE, Egypt & Qatar. The agency has impleneted a three moth long mall activation of Dubai’s ‘Cityfest’ after which its mandate was extended… Read More
When it comes to mobile, apps are where it’s at. Mobile apps can bring ongoing value to businesses, especially when the right people download them. Almost 90 percent of time spent on mobile is spent in apps and 58 percent of mobile purchases in the… Read More
Middle East megabrand Almarai is the most positively perceived brand in Saudi Arabia according to the 2016 Mid-Year BestBrand Rankings – released today by global market research company YouGov. The Mid-Year BestBrand Rankings which launched across 26 countries globally, including the UAE, Saudi Arabia and… Read More
Shifting from the tactics of next-generation data analytics to converting corporate cultures to being data-first is the emerging great challenge for media companies battling for consumer and advertiser relevance, according to a recent report released by ‘The International News Media Association’ (INMA). The report… Read More
The Holy Month of Ramadan is an important time for television viewership in the Middle East, with a huge surge in TV viewership, particularly, for Arabic dramas. However, according to Meltwater, an analysis of social media reactions around popular MBC TV channel’s Ramadan programs, show… Read More
Why say it in words when you can ‘Say It With Pepsi’? In celebration of World Emoji Day on July 17, Pepsi has launched a new PepsiMoji-filled video ‘#PEPSIMOJI’ to demonstrate how the global language of emojis can be used to communicate in ways that… Read More
In line with Publicis Groupe’s ‘Power of One’ strategy, which was announced by CEO Maurice Levy last year, the holding company and Wal-Mart Stores have come together for a new strategic relationship that will give Walmart unfettered access to all of Publicis Groupe’s agencies and… Read More
With mercury levels continuing to soar across the United Arab Emirates, there is very little that anyone can do to find respite from the scorching heat. While some have alternatives, the case is not the same for many laborers in the region. Every day, there… Read More
