In an attempt to make it easier for marketers to bridge the digital and physical worlds, Google has set up a host of changes to its advertising platform, a significant one being the expected increase of ads on Google Maps. Making a case for advertisers… Read More
Spend on digital retail marketing is set to increase from USD 174 billion in 2015, to USD 362.1 billion by 2020, with the Africa & Middle East region estimated to increase at a total of USD 6.5 billion. Juniper’s latest research, ‘Digital Retail Marketing: Coupons, Advertising & Consumer… Read More
Digital advertising has experienced strong growth with no signs of slowing down, but in order to continue its global boom the industry needs to ensure clean ad delivery – meaning ads are viewable to the consumer and free from fraud. After all, an ad that… Read More
As the role that smartphones play in a consumer’s life gets defined by phrases such as ‘attached to my hip’, ‘butler’ and ‘lifeline’, the device has become the companion that people turn to in ‘I-want-to-know’, ‘I-want-to-go’, ‘I-want-to-do’ and ‘I-want-to-buy’ moments throughout the day. To stay… Read More
Nike GCC has reappointed J. Walter Thompson Dubai, consolidating the two companies strategic partnership, after sharing a six year relationship in the region. The long-standing partnership has produced a number of high profile events in Dubai including the annual WeRunDubai; Nike Football’s LVL UP tournament… Read More
Marco Bezerra, Executive Creative Director at J. Walter Thompson Dubai has been named as one of the jury members for the TV/Cinema/Online Film category for the 2016 London International Awards (LIA). The category is headed by Dr. Stephan Vogel, Chief Creative Officer of Ogilvy &… Read More
Uber is ensuring that it does not slow down its growth pace in the region with the launch of new markets and products. Christopher Free, Uber’s GM – UAE and Qatar, speaks to AM’s Sana Mahmud on what’s next on the company’s agenda Uber had… Read More
Unilever has appointed FP7/DXB to handle the digital and social business of it flagship tea brand – Lipton. FP7/DXB is tasked with overseeing Lipton’s digital communication and content strategy across the Gulf region. “Lipton is the biggest tea brand globally as well as in the GCC. It enjoys… Read More
Use startups and Abu Dhabi in one sentence, and you are sure to have turned a few heads. The case was similar for Bernard Lee and Fahad Al Ahbabi, who took the conversation a step forward, and setup GlassQube Coworking (GQC). “The genesis of GQC… Read More
“Saudi Arabia: the heart of the Arab and Islamic worlds, the investment powerhouse, and the hub connecting three continents: Africa, Asia and Europe” is the aim of the Saudi Vision 2030 document unveiled in Riyadh by Deputy Crown Prince Mohammed bin Salman. At a time… Read More
