It didn’t take too long for brands to realize that sometimes the most ingenious ideas are scribbled on the streets and sidewalks. Perhaps this was the genesis of what is now seen as the ‘street-culture-meets-sports-and-fashion’ phenomenon. Some brands are employing the concept as a core… Read More
As marketing goes more visual, marketers are turning towards branded video content to connect and engage their consumers. But in order to do so, brands need to go beyond the product messaging, and look into culturally connecting with their target audience. This is the advice… Read More
As the curtains come down on Dubai Lynx International Festival of Creativity, it is worth taking a look at the agencies that have taken home the most prestigious and the highest number of Lynx in the various categories. A quick The Arabian Marketer analysis shows… Read More
With multiple sources for a consumer to browse through on mobile or laptop, one of the biggest challenges that brands face is attracting and retaining consumer attention. With just a flick of a finger, consumers can run through pages and swipe ahead and it is… Read More
In an age where brands are lost in streams of conversations, connecting with the souls and passions of their consumers makes all the difference. This does not just mean creating a brand and a corporate identity but also sharing passion and motivation with consumers. Wain… Read More
Of the 16 metals awarded in the Promo & Activation category at the Dubai Lynx International Festival of Creativity, Leo Burnett Beirut has won the Grand Prix for the work ‘Keep The Flame Alive’ for Johnnie Walker. BBDO, Impact BBDO, FP7/Dxb have all won a… Read More
There are five Outdoor Lynx Golds awarded at the Dubai Lynx International Festival of Creativity. Saatchi & Saatchi Dubai’s work done for Procter & Gamble with six pieces of work is on the list along with Memac Ogilvy’s work done for Volkswagen Middle East that… Read More
In all seven metals were awarded in the Print Lynx category. TBWARaad won a Gold for its work ‘Red’ for Nissan. Leo Burnett Dubai won a Gold for the work done for its client McDonald’s that included three entries – Day & Night-Alley, Day… Read More
A total of nine metals were awarded in the Print and Poster Craft category at the Dubai Lynx International Festival of Creativity. The two Gold Awards were given to J Walter Thompson and Leo Burnett Beirut for the work done for Central Trade & Auto… Read More
There were 18 metals awarded in the PR category at the Dubai Lynx International Festival of Creativity. Y&R took a Grand Prix for its work Hello Happiness Phone Booth for The Coca-Cola Company. There are six Golds awarded in the category. Of these, both FP7/Dxb… Read More
