Research conducted by the International Data Corporation (IDC) shows that there has been a recorded robust year-on-year growth in the final quarter of 2014 in the Middle East and Africa (MEA) tablet market. The same is being attributed to holiday purchases and aggressive end-of-year promotions… Read More
Leo Burnett MENA’s Creative Director Saadi Alkouatli will be speaking at the Association of Integrated Marketers (AIM) Conference to be held at Vancouver, BC on April 9, 2015. The AIM conference will focus on how successful brands are using digitally generated insights to drive product and… Read More
Volvo Car Group has appointed Grey Group’s Beirut office to handle its business for the entire Middle East region. Grey’s mandate would include managing all digital assets in addition to developing and adapting creative campaigns for the launch of Volvo’s new car models. “With an… Read More
Carat, part of Dentsu Aegis Network, has announced the appointment of Martin Boot as General Manager of Carat Qatar and Kuwait. Mr Boot will report to both Ramzi Haddad, newly promoted Managing Director UAE & Lower Gulf, and Michael Nederlof, CEO Dentsu Aegis Network MENA.… Read More
J. Walter Thompson Beirut, part of the marketing communications brand network in the Middle East and Africa has announced today its partnership with Fathallah Films in Lebanon for the red carpet premiere and MENA launch of “Kahlil Gibran’s The Prophet” film, produced by Salma Hayek-Pinault… Read More
According to the “MasterCard-CrescentRating Global Muslim Travel Index (GMTI) 2015”, Middle East countries – UAE, Saudi Arabia and Qatar are amongst the top five in the Organisation of Islamic Cooperation (OIC) destinations. While UAE, Saudi Arabia and Qatar stand at 3rd, 4th, 5th position respectively,… Read More
One of the agencies that gave a successful performace at the recently held MENA Digital Awards was OMD MENA. The media agency not only won eight trophies, it was also named ‘Agency of the Year’. The overall performance of its holding company led the Omnicom… Read More
The future of brands is seamlessly connected to how far marketing professionals utilize the power of digital video in their campaigns. In a panel discussion on the “Future of video for brands and media”, Jonathan Labin, Head of Facebook, Middle East, North Africa and Pakistan,… Read More
Sojern, travel’s data-driven performance marketing engine has announced the opening of a new office in Dubai. The decision came following the steep demand for performance marketing solutions in the Middle East along with explosive growth in its European locations. Stewart Smith has been appointed as… Read More
According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global ad spend is expected to grow 4.4% to reach US$544bn in 2015, and will accelerate to 5.3% growth in 2016, boosted by the 2016 Summer Olympics in Rio and the US Presidential elections. The ad spend is… Read More
