Members of the Dubai Internet City (DIC) community have collectively attracted AED 7.8 billion in funding since its launch. The figure bears testimony to Dubai’s success in attracting the best businesses, making the emirate one of the main drivers of technological innovation and investment in… Read More
As Arabian Marketer celebrated its Leadership Awards, naming Akram Miknas, Chairman, MCN as AM Person of the Year 2018 and Asad Rehman, Director – Media & Digital Transformation, Unilever MENA as AM Marketer of the Year 2018, the leaders took the stage to reflect on… Read More
For going beyond the call of duty in making marketing more meaningful in the Middle East & North Africa (MENA) region, Asad Rehman, Director – Media & Digital Transformation, Unilever MENA has been named AM Marketer of the Year 2018. Mr Rehman’s approach towards marketing… Read More
As Asad Rehman, the director of media and digital transformation at Unilever MENA, is named AM Marketer of the Year 2018, industry leaders comment on what makes Mr Rehman a marketer to reckon with… Ghassan Harfouche, Group CEO, MCN For me, Asad is the marketer… Read More
To enhance consumer experience and improve operational efficiency for organizations, Huawei and Zain Saudi Arabia have signed a memorandum of understanding (MoU) to develop a network strategy in Saudi Arabia. The objective is to accelerate the realization of 5G networks in the Kingdom and assist… Read More
If we had to single out the hero in the Volkswagen’s new six-week brand campaign, it has to be tech that has been put at the heart of the message. With renditions employing humor as a mode to resonate with the consumer, the campaigns have… Read More
Television viewing in the Middle East and North Africa (MENA) region has changed drastically with the boom in smartphones and internet transformation transforming the broadcast industry. As audience numbers, who are enjoying online video, grow in every region, so do their expectations. Viewers expect online… Read More
Dubai Lynx will bring See It Be It Dubai to the 2018 Festival. The initiative, powered by Neutrogena, is an acceleration program for women on the cusp of career progression in the communications industry in the Middle East & North Africa (MENA) region. See It… Read More
Vizeum has been ranked by RECMA as the world’s number one network based on new business growth in 2017. Vizeum tops the chart ahead of 17 other agency networks with over USD 1 billion of new business wins. Landing media wins with ABiNBev and William… Read More
Major multinationals have continued to increase ad spend via programmatic channels despite widely publicized concerns about brand safety and transparency, a new study from the World Federation of Advertisers (WFA) has found. The Future of Programmatic reiterated that budgets are expected to be up by… Read More
