Television viewing in the Middle East and North Africa (MENA) region has changed drastically with the boom in smartphones and internet transformation transforming the broadcast industry. As audience numbers, who are enjoying online video, grow in every region, so do their expectations. Viewers expect online… Read More
Dubai Lynx will bring See It Be It Dubai to the 2018 Festival. The initiative, powered by Neutrogena, is an acceleration program for women on the cusp of career progression in the communications industry in the Middle East & North Africa (MENA) region. See It… Read More
Vizeum has been ranked by RECMA as the world’s number one network based on new business growth in 2017. Vizeum tops the chart ahead of 17 other agency networks with over USD 1 billion of new business wins. Landing media wins with ABiNBev and William… Read More
Major multinationals have continued to increase ad spend via programmatic channels despite widely publicized concerns about brand safety and transparency, a new study from the World Federation of Advertisers (WFA) has found. The Future of Programmatic reiterated that budgets are expected to be up by… Read More
Warc Prize for MENA Strategy 2018, a search for the best strategic marketing thinking that has driven results in the region, is all set for its second edition. The 2018 awards will be chaired by Wasim Basir, Director – Integrated Marketing Communications, Coca-Cola MENA. “Across… Read More
Dubai Tourism & Commerce Marketing will be joining the Emirates Group and GE as a principal partner at Intelak, one of the first industry and technology focused incubators in the Middle East & North Africa (MENA) region. The incubator has also selected four winning teams… Read More
Audi Middle East has reappointed Tonic International as its lead creative agency. The UAE based independent agency will continue to support sales and drive growth for Audi in the Middle East region. Following seven years of collaboration, the renewed partnership will see an increased scope… Read More
Vuclip, a PCCW Media company, has appointed Wesam Kattan as Vice President, Content & Brand Marketing, for the Middle East and North Africa (MENA) region for Viu. This appointment comes ahead of the unveiling of Arabic Originals on Viu, its direct to consumer video-on-demand (VOD)… Read More
Centrepoint is going all out promoting its new brand positioning. The fashion retail brand is spreading the message of ‘show yourself’, which it says is in line with its purpose driven thinking. In its newest brand campaign, the new brand positioning looks to promote confidence… Read More
UAE Exchange and twofour54, the commercial arm of Abu Dhabi’s Media Zone Authority, have entered a partnership for cash collection service. twofour54 customers can now visit any of the UAE Exchange branches in the country to pay their dues. “The aim of the partnership is… Read More
