J. Walter Thompson has appointed Sasan Saeidi as CEO for the agency’s Gulf operation, leading the Dubai, Kuwait and Qatar teams. Mr Saeidi took over the role as of 5 September, succeeding Michiel Hofstee, who has been working on network projects, leading on Group pitches… Read More
Taking three new early stage startups in its umbrella; closing nearly four deals in the last three months and going aggressive in identifying startups that make a difference to the society — for Enabling Future, it has been a very busy year. The investment firm… Read More
After a stint of six months, Steven Taylor has left his role as the Chief Marketing Officer at Emaar Group. Mr Taylor had joined the real estate conglomerate in March 2017 and he served the company till August 2017. He has been now appointed as… Read More
Facebook has been taken on board as a strategic partner for VIDXB annual event. The debut event is a gathering celebrating the world of online content creation. Facebook will play an integral role in the two day event that is set to take place from… Read More
The issue of transparency, measurement and viewability is one of the biggest challenges that marketers face not just in the Middle East & North Africa (MENA) region but globally too. Over the years, many publishers are taking out ways to address these concerns of advertisers.… Read More
Even as there is an upsurge in several messaging platforms, one of the oldest form of communications, email, is said to be at the top for many marketers globally. According to a survey by Winterberry Group and the Data & Marketing Association (DMA), nine in… Read More
After a multi-stage pitch, BMW awarded its global account for the area of Aftersales to Serviceplan Campaign. The global win also impacts the Middle East & North Africa region. The focus of the new collaboration will be the development of an overarching umbrella idea that… Read More
Loyalty programs have long been characterized by points, punch cards, generic discounts, and rewards based on spend. Although loyalty program membership is up, according got Retail TouchPoints, consumers overall engagement in traditional loyalty programs has declined consistently over the past four years. eMarketer also recently… Read More
Impact BBDO Dubai ruled the Loeries Awards 2017 with the agency’s MENA units wining a total of 28 awards including Golds, Silvers and Bronzes. It also won a Grand Prix for ‘Skip Friday 13′ campaign for La Libanaise Des Jeux. Impact BBDO Dubai also won… Read More
GroupM has rolled out viewability standards to support continued investment in digital media. These standards are applicable in all markets that the media holding company operates in, including the Middle East & North Africa region. Viewability, a measure of a digital ad’s opportunity to be… Read More
