KPMG and Microsoft have launched two strategic initiatives that will expand the scope of their global alliance: firstly, to provide companies in Saudi Arabia and around the world with a portfolio of digital solutions, and secondly to enable KPMG’s smart audit platform, KPMG Clara –… Read More
Marking its 100th anniversary, Grey Group has appointed the next generation of leadership with the promotion of Michael Houston to Worldwide Chief Executive Officer, effective immediately. A 10-year veteran of Grey, Mr Houston has served since 2016 as Global President and becomes only the fifth… Read More
The WARC Prize for MENA Strategy 2017, a new initiative to award the best strategic marketing thinking that has driven results in the region, has arrived at a shortlist of 20 papers. FP7/MENA agencies lead the list with eight entries. Impact BBDO, TBWA\RAAD, J Walter… Read More
Zain Iraq, part of Zain Group, a telecom and mobile data service provider across MENA has completed a communication services review. Following which, it has offered its advertising, social media and public relations mandate to Memac Ogilvy. According to company officials, Memac Ogilvy Beirut was… Read More
“We had a good second quarter and first half of the year. Our community is now two billion people and we’re focusing on bringing the world closer together,” said Mark Zuckerberg, Facebook Founder and CEO, as the social media major announced its second quarter 2017… Read More
Revlon has appointed Grey Group as its global creative agency of record and MediaCom as its global media agency of record. Grey’s mandate will include to handle the global portfolio of brands including two of the company’s most iconic and largest, Revlon and Elizabeth Arden,… Read More
The stage is set for the international start-up competition at this year’s dmexco. The dmexco and Procter & Gamble Startup Hatch is a new pitch format, which will for the first time bring 20 selected start-ups to the dmexco stages for a live presentation. Four… Read More
WARC has named the jury panel of the Effective Use of Partnerships and Sponsorships category for its Media Awards 2017. The Effective Use of Partnerships and Sponsorships jury will look for how collaborations with third parties, including native advertising and sponsorships, have helped brands meet… Read More
Noon, Middle East’s soon to be launched e-commerce platform, founded by Mohamed Alabbar, has appointed Faraz Khalid as its Chief Executive Officer. Mr Khalid is the former Co-founder and Managing Director of Namshi, a fashion online retailer. With proven experience and hands-on knowledge in building, launching… Read More
Global integrated communications agency, Grayling, has been selected as the public relations partner for Virgin Mobile Middle East and Africa (MEA) – a mobile telecoms service provider in the region. Grayling will be responsible for developing and executing a strategic public relations plan for Virgin… Read More
