In the Middle East and North Africa region, digital video consumption has risen fastidiously. Marketers and brands are revamping their digital marketing strategies to gain consumers attention and catch up with the changing digital behavior of consumers. In one of its recent case studies, Google… Read More
The One Club for Creativity has awarded all winners for the 44th Annual One Show including in the remaining categories of cross-platform, film, intellectual property, interactive, mobile, radio, social influencer marketing, social media and UX/UI. There were 243 Pencils awarded in all including 70 Gold,… Read More
The One Club for Creativity is holding its 44th Annual One Show Awards which is currently underway in New York. From the Middle East and North Africa region, 19 winners stood out in the branded entertainment, design, direct, moving image craft, print & outdoor, public… Read More
Gearing up for its first ever MENA Strategy Prize, Warc has now lined up its complete jury. The competition had earlier roped in Asad ur Rehman, Director – Media, North Africa & Middle East, Unilever as the Jury Chair. The Warc Prize for MENA Strategy… Read More
Just a little over a year after it had awarded its media mandate to OMD, Abu Dhabi Commercial Bank (ADCB) has opened up its media for review again. The reason for a fresh call is unclear, but some of the leading agencies are eyeing the… Read More
Who would have thought that it would take a miserable rainy day in London, and someone going through a really bad day to create the perfect setting for a brand campaign? Evidently, Atlantis the Palm Dubai and its agency FP7/Dubai. London, among one of the… Read More
As part of Twitter’s ongoing efforts to enhance its services to brands, Stephanie Terroir has been appointed as the Head of Brand Strategy for the Middle East and North Africa (MENA) region. With over 10 years of experience in the region, Ms Terroir joins Twitter… Read More
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is gearing up for the next phase of its campaign #BeMyGuest. The film aims to further enhance the Emirate’s position as a ‘must-visit’ destination and attract even more tourists from India, a key source market for… Read More
In its continued attempt to stay relevant in a constantly evolving media landscape, Twitter has entered into at least 11 collaborations for global video streaming in the genres of sports, news and entertainment. The platform’s objective with this is to be able to engage audiences… Read More
“Trust is like the air we breathe — when it’s present, nobody really notices; when it’s absent, everybody notices”: this Warren Buffett quote could not be truer for the present day environment in the advertising and marketing business. Marketers are dealing with newer challenges impacting… Read More
