Dubai-based TURN8 has launched USD 60 million Venture Capital Fund for technology innovation. The fund is expected to support the startup ecosystem and look for opportunities in technology innovation. “This strategic move comes from witnessing a major gap in the market for startups to grow… Read More
Getting advice on insurance can be boring and tedious. Understanding this, UAE based Mashreq Bank along with Y&R Dubai created a video called the ‘Ice Cream Insurance’, with the aim to highlight the importance of insurance through a fun and joyful concept of eating an… Read More
One of the major routes which brands and marketers can take during Olympics to reach to their fans seems to be second-screening, according to the Global Web Index’s latest findings. Olympics are a week away and almost 85 percent of fans say that they use… Read More
flydubai has appointed OMD, part of the Omnicom Media Group, to manage its media communications brief across its network. The decision will see the marketing performance company work together with the Dubai-based airline on its media planning and buying activities. “In our search for a… Read More
In line with this year’s motto, “Digital is everything — not every thing is digital”, dmexco 2016 is going to be a star-studded conference program that will bring together the major theme worlds and disruptive trends of the digital economy and present them on a… Read More
Every day thousands of children in Bahrain travel on buses to schools and back. But unfortunately, in many cases, school buses in the country have turned into carriers of tragic news. The situation is so grave that Bahrain’s Prime Minister ordered that safety standards in… Read More
PGt Advertising, one of Iran’s advertising and marketing communications solutions agencies, and communications network Grayling, have finalised an affiliation agreement to provide integrated communications, public affairs, design, and market development services to businesses, non-profits, and government authorities in Iran. The affiliation agreement will see both… Read More
Emirates NBD has released a campaign highlighting its feature ‘Direct Remit’. The money remittance product by Emirates NBD helps customers to send money to their country, within 60 seconds, for free. Created by FP7/DXB, the short ad campaign makes use of emoticons to put across… Read More
With millions of people celebrating their birthdays every day on Facebook, the social networking site has now launched a birthday video feature. Starting this week, users will be able to see customized birthday videos from Facebook that stitch together the messages received from friends and… Read More
Daman’s ActiveLife has partnered with CAREEM, under which the app-based car service will provide transportation to and from various ActiveLife event venues across the UAE at a 15 percent discount on the total cost of the trip. “We are very pleased with this partnership, as… Read More
