With its number of clients growing in the region, PHD has now expanded its footprints in Lebanon. Based in the Capital, the office at Beirut will be headed by industry veteran Maroun Hassoun who has taken the role of General Manager. The Omnicom Media Group-owned… Read More
In its continued efforts to make Direct Messages more relevant to its users and advertisers, Twitter has now added a new feature that looks to add a personal touch to the conventional chat bots. Twitter is adding custom profiles in Direct Messages that will allow… Read More
MO4 Network, a digital, creative and PR services agency, is dabbling with the content space in a deeper way. The agency has launched a new publication designed as an online Arabic platform for all things pop culture. AlScene has begun with the social side of… Read More
The Instagram community is continually growing in the region, with the platform seeing another milestone as it crosses the 63 million mark in the Middle East & North Africa (MENA) region. “Instagram is growing at an unprecedented rate. We have doubled in size from 300… Read More
HP Inc. introduced the first of a series of global initiatives to elevate awareness of the security risks facing businesses and consumers. It kicks off with actor Christian Slater and the premiere of the newly launched HP Studios’ web series, The Wolf, highlighting how corporate… Read More
The year 2016 has been good for the region, particularly for the United Arab Emirates, in context to winning on the global and regional advertising stage. After being named number four in the Directory Big Won 2016, some more good news comes from the The… Read More
Alongside her role as International Sales Director at The Washington Post, Emma Winchurch-Beale has been named as 2017 President of the World Media Group, a strategic alliance of the world’s leading international publications to which the Washington Post belongs. She takes over the year-long position… Read More
What are some of the effective marketing trends that have allowed companies and businesses to deliver impactful work in the last year? Warc, the global marketing intelligence service, has answered this question with its IPA Effectiveness Awards Report, which is an in-depth study of effective… Read More
Arguably among the most intimate new ways to engage consumers, bots are changing the way brands look at, and engage with, through digital and social media. In many ways, Facebook has driven this transformation when it had opened up Messenger to external developers. Facebook is… Read More
Omobono, a creative and technology agency for global brands, has opened up an office in Dubai, marking the beginning of its UAE operation, following a successful year that included being named B2B Marketing Agency of the Year at The Drum Network Award’s and receiving a… Read More
