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Author: Sana Mahmud

Marriott Hotel Al Forsan Awards Digital & PR To House of Comms

Marriott Hotel Al Forsan Awards Digital & PR To House of Comms

9 years ago by Sana MahmudDigital

Marriott Hotel Al Forsan has appointed integrated communications agency, House of Comms, for its digital and PR communication as it prepares to open its doors in the first quarter of 2017. Marriott Hotel Al Forsan is located within the Al Forsan International Sports Resort in… Read More

ShjSEEN Awards Aim To Honor UAE’s Entrepreneurship Spirit

ShjSEEN Awards Aim To Honor UAE’s Entrepreneurship Spirit

9 years ago by Sana MahmudAM Unicorns

The Sharjah Chamber of Commerce and Industry (SCCI) is gearing up for the first cycle of the Sharjah Economic Excellence Network Awards (shjSEEN) 2016. Held under the patronage of His Highness Sheikh Sultan bin Mohammad bin Sultan Al Qassimi, Crown Prince and Deputy Ruler of… Read More

UAE Gets Its First Culinary Incubator

UAE Gets Its First Culinary Incubator

9 years ago by Sana MahmudAM Unicorns

Kitchen Nation, a fully equipped culinary incubator has opened its doors in the UAE, encouraging foodie entrepreneurs and innovators to bring their concepts to the F&B market. The F&B sector in UAE is thriving at the moment. However, due to lack of resources, experience and… Read More

Sanascope: Beginning 2017 With Data Power

Sanascope: Beginning 2017 With Data Power

9 years ago by Sana MahmudAdvertising

Digital is mainstream. We are in the age of the geeks and the Middle East and North Africa (MENA) region, where legacy media dominates despite consumer trends, will see the change too. Glad that is out the way. That is after all the bottomline of… Read More

Directory Big Won: UAE #4 Top Creative Country; MENA Shines

Directory Big Won: UAE #4 Top Creative Country; MENA Shines

9 years ago by Sana MahmudAdvertising

Directory Big Won Network rankings that offers an annual overview of the most awarded creative work, people and businesses operating in the global marketing arena saw WPP as the most successful holding company in 2016. Omnicom took the second spot, followed by Publicis, IPG and… Read More

Virtual, Augmented Reality ‘Buzzword’ For Marketers In 2017

Virtual, Augmented Reality ‘Buzzword’ For Marketers In 2017

9 years ago by Sana MahmudDigital

Artificial Intelligence and Virtual Reality seems to be the buzzword for the year 2017. The two are set to offer viable ways for brands to engage emotionally with consumers this year, according to global marketing intelligence service, Warc. VR and AR have been identified in… Read More

SAP, Qatar Brings Digital Fan Experience

SAP, Qatar Brings Digital Fan Experience

9 years ago by Sana MahmudAM Tech

Technology software giant SAP, German record football champion FC Bayern Munich and Qatar’s Aspire Academy have joined hands to bring a technologically advanced fan experience through the use of real-time technology. In preparation for the mega sports events Qatar is set to host, and which… Read More

Brndstr Gets Bots Studio In Dubai

Brndstr Gets Bots Studio In Dubai

9 years ago by Sana MahmudAM Tech

Looks like Artificial Intelligence (AI) is going to be the buzz word for 2017 in the region. While brands are incorporating AI in its businesses, creative tech house, Brndstr, has opened a dedicated BOT (Social Chat Robots) Studio and Virtual Reality Lab. Using a suite of… Read More

UAE Sets Up Legal System For Venture Capital Funds

UAE Sets Up Legal System For Venture Capital Funds

9 years ago by Sana MahmudAM Unicorns

The UAE Government has has completed the legal system for venture capital funds as one of the first projects approved by the Government Accelerators initiative in line with the goals of the UAE National Agenda. The system was formulated by a joint effort from the… Read More

Google Hires Lino Cattaruzzi As New MD

Google Hires Lino Cattaruzzi As New MD

9 years ago by Sana MahmudDigital

Google has hired Lino Cattaruzzi as its new Managing Director to join its business in the Middle East and North Africa (MENA) region. Mr Cattaruzzi comes with over twenty years of experience in the tech industry where he previously led the Google business in Mexico… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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