Nielsen has added a new product solution to its Shopper toolkit in the United Arab Emirates. Smartstore, a creative solution for retailers and manufacturers, attempts to get closer to shopper behavior at the moment of truth and uncover ‘what’s next’. The solution allows retailers to… Read More
Sir Martin Sorrell has stepped down as Chief Executive Officer of WPP with immediate effect. Roberto Quarta, Chairman of WPP, becomes Executive Chairman until the appointment of a new Chief Executive Officer. Mark Read, Chief Executive Officer of Wunderman and WPP Digital, and Andrew Scott,… Read More
John Wren will assume the role of Chairman, in addition to his current CEO duties as Bruce Crawford, the current chairman of the holding company, retires at the annual meeting of the company on May 22, 2018. “In anticipation of Mr Crawford’s retirement, the board… Read More
Renault Middle East, the sponsor of The Voice Arabia, has launched another competition to mark the live auditions of the TV show. Teaming up with digital music streaming platform, Anghami, Renault is inviting music fans to create their own music videos using Anghami Expressions and… Read More
The National Media Council (NMC) has signed a Memorandum of Understanding (MoU) with Sony Middle East and Africa (MEA) to organize a series of photography workshops for its photographers and other media professionals. This collaborative initiative is designed to support and nurture talent in the… Read More
du, from Emirates Integrated Telecommunications Company, has appointed TBWA\Raad as its new creative agency of record. It is the first time the account, which covers the planning, creation and implementation of integrated communications strategies for du across the UAE, has changed hands since its launch… Read More
“One of the industry’s fundamental problems lies around the remuneration in the agency business,” Samir Ayoub, the industry veteran who launched media audit firm MEDPUSH in Q4 2016, makes this point while reassuring that all is not lost in the media value chain battle. For… Read More
The Effective Innovation shortlist for the Warc Awards, a global search for next-generation marketing effectiveness, has three entries from the Middle East & North Africa (MENA) region. Around 21 campaigns have been shortlisted in the Effective Innovation category, which recognizes innovative thinking that has transformed… Read More
The Board of WPP has appointed independent counsel to conduct an investigation in response to an allegation of personal misconduct against Sir Martin Sorrell, Chief Executive Officer of WPP. The investigation is ongoing. The allegations do not involve amounts which are material to WPP as… Read More
With space tourism and the space race to Mars both hot global news topics, the Middle East’s fashion store launched its own exploratory mission asking – what would inter-cosmic future fashion look like? To help answer this question, Centrepoint asked students from across the UAE… Read More
