Consumers in the United Arab Emirates (UAE) are more ready to adopt artificial intelligence (AI) powered devices and services than consumers in many other countries, according to new findings from the annual research from Accenture. Based on a poll of 26,000 consumers in 26 countries,… Read More
In comparison to the other GCC economies, the UAE is benefiting more from the rebound in world trade flows and growth in global tourism according to ICAEW. In a new report, the accountancy and finance body says that the UAE has a more favorable economic… Read More
Programmatic trading is gaining rapid momentum in the Middle East and Africa region. This is further vindicated in Tailwind’s findings highlighted in the research, The Status of Programmatic Trading. As is known, Tailwind is TDG’s ad tech company in the CEEMEA region, which includes markets… Read More
Orange Egypt has won YouTube’s The Lantern Award 2017. This is the second edition of the award that honors most engaging and creative advertisements during Ramadan and Eid in the Middle East and North Africa (MENA). This year saw 75 contenders compete for the most… Read More
Worldwide mobility giant, Michelin, has awarded Havas Media its global media business. The business was won after a pitch earlier this year and will move to Havas Media this month. Prior to the appointment, MEC was the incumbent on the account. “We are confident that Havas… Read More
Spark Foundry has appointed John Antoniades to the position of Managing Director, Global Business. In his new role, which is effective immediately, Mr Antoniades will be tasked with driving global growth for the newly rebranded agency, outside of the US. Mr Antoniades will also be… Read More
Neil George has picked some interesting takeaways in his two decades experience of leading brands and business across several markets in regions such as the Asia, Europe and the Middle East & North Africa. The industry veteran, who shifted base from Dubai in May 2017… Read More
It is now a given that 2017 and 2018 are going to be two of the toughest years for the marketing fraternity in the Middle East & North Africa (MENA) region. Reasserting this, data from Ipsos Stat indicates a 22-30 percent drop in advertising spends… Read More
The global ransomware assault, that was first felt in May 2017, has hit closer home to the advertising and marketing industry. Global Holding Company WPP was hit a cyber attack on June 27, 2017, with some of its offices, in some markets, even having to… Read More
The Cannes Lions International Festival of Creativity is on its sixth day and the organizers have announced the final set of the shortlists. With this, only Integrated and Titanium Lions are the only remaining category. The shortlists for these will be announced on June 23,… Read More
