Havas Group has launched a programmatic solution – Client Trading Solution (CTS) – that gives its clients complete visibility and control over their campaigns. CTS is client facing, with fully transparent control tower displaying all programmatic trading, allowing clients to track and monitor their programmatic… Read More
The Marketing Society Middle East is back with ‘Collide’. The second edition in this series is scheduled to take place on May 16 in Dubai. This event is special for the Society as it also marks the first anniversary of The Marketing Society Middle East.… Read More
Top-performing organizations in the private and public sectors, on average, spend a greater proportion of their IT budgets on digital initiatives (33 percent) than government organizations (21 percent), according to a global survey of CIOs by Gartner. For 2018, organizations anticipate spending 43 percent of… Read More
Michael Nederlof will transition from his role as CEO of Dentsu Aegis Network Middle East & North Africa (MENA) in September 2017. While the details are not known yet, it is understood that he will pursue a new opportunity within the network outside of the… Read More
YouTube is going to kick start its second edition of The Lantern Award, an accolade which celebrates the Middle East and North Africa’s (MENA) most engaging and creative advertisements during Ramadan and Eid. Designed to recognize the MENA’s creative, media and advertising agencies, The Lantern… Read More
If you are in Dubai, chances are you have come across some very interesting advertising messages that would only be possible in the dreams of car owners or potential car buyers. Uber and its agency FP7/ are going all out to convince travelers that to… Read More
The 55th D&AD Professional Awards Ceremony took place on April 27, 2017 in London, where agencies from the Middle East & North Africa (MENA) region won 12 Pencils in all. The three Omnicom creative agencies – Impact BBDO, DDB & TBWA\Raad and TBWA\Istanbul have won… Read More
Starcom Middle East has been appointed to handle Dubai Corporation for Tourism & Commerce Marketing (DCTCM), following a competitive tendering process involving industry leading agencies. The scope of work includes the entire media mandate of Dubai Tourism for GCC and regional media including social. The… Read More
For anyone reading the trade press and even some of the mainstream media, it is increasingly evident that marketers are dealing with testing times. Every opportunity that technology opens up comes with as many, and more, challenges every day. According to David Wheldon, WFA President… Read More
At a time when Arab and Muslim travelers facing inconveniences and mistreatment in the West is becoming common headlines in global media, Amnesty International New York is taking a step to bringing change. Along with its agency, TBWA\Raad, Amnesty International is revisiting the passport as… Read More
