After a multi-stage pitch, BMW awarded its global account for the area of Aftersales to Serviceplan Campaign. The global win also impacts the Middle East & North Africa region. The focus of the new collaboration will be the development of an overarching umbrella idea that… Read More
Omobono, a creative and technology agency has taken on board Helen Rankin as its Strategic Account Director. Ms Rankin will play a pivotal role in leveraging digital innovation and behavioural design to create effective strategic solutions for Omobono’s growing portfolio of clients. Based in Dubai,… Read More
Impact BBDO Dubai ruled the Loeries Awards 2017 with the agency’s MENA units wining a total of 28 awards including Golds, Silvers and Bronzes. It also won a Grand Prix for ‘Skip Friday 13′ campaign for La Libanaise Des Jeux. Impact BBDO Dubai also won… Read More
WPP has acquired Design Bridge Limited (Design Bridge), an independent brand design agency. Design Bridge combines strategic thinking, intuition and creative excellence to bring brands to life through great ideas that connect with people. Founded in London in 1986 – 18 months after WPP was… Read More
GroupM has rolled out viewability standards to support continued investment in digital media. These standards are applicable in all markets that the media holding company operates in, including the Middle East & North Africa region. Viewability, a measure of a digital ad’s opportunity to be… Read More
Grayling, an integrated communications agency, has bagged the McLaren Automotive business for the Middle East, Africa and Latin America region. With over 30 years of experience in the region, Grayling is set to play an important role in strengthening McLaren’s PR footprint in the region.… Read More
Global brands have made major changes or are planning to make extensive changes to their media governance practices across a wide range of areas. In the last 12 months, 35 multinational companies with a total annual marketing spend of more than USD 30 billion globally… Read More
The WARC Prize for MENA Strategy that recognizes the best strategic marketing thinking that has driven results for businesses in the region, has awarded 14 papers. Taking top honors is TBWA\RAAD (UAE), the winner of the Grand Prix for the ‘Ensa Joura’ campaign which saw… Read More
Now in its seventh year, the Effie Effectiveness Index recognizes companies that create the most effective marketing communications ideas from around the world. The winners are determined by their cumulative success in more than 40 national, regional and global Effie Awards competitions. The 2017 Effie… Read More
Snap Inc has missed Wall Street’s expectations in its second quarter 2017 earnings report, but that has not taken away from the role that its platform Snapchat is playing as a viable option for marketers in the Middle East and North Africa (MENA) region. Numbers… Read More
