Ramadan is quickly approaching. For brands marketing to the Middle East & North Africa (MENA) region from May 26 to June 24, 2017, the advertising plan needs to cater significantly to this religious holiday. To help media agencies and media owners prepare, Effective Measure has… Read More
Saudi Arabia is an attractive market for foreign investment, but it can be a difficult path to navigate. Without understanding nuances of the market, especially in important times such as Ramadan, most business professionals will be unprepared for what they would face, and what is… Read More
Publicis Media Middle East has elevated Amer El Hajj to Chief Investment Officer from his previous role of EVP Group Trading & Commercial Managing Director. The development is effective immediately. “Amer’s proven track record for successfully leading large scale initiatives, supporting all market’s commercial requirements… Read More
“Trust is like the air we breathe — when it’s present, nobody really notices; when it’s absent, everybody notices”: this Warren Buffett quote could not be truer for the present day environment in the advertising and marketing business. Marketers are dealing with newer challenges impacting… Read More
‘Don’t tell me what to wear… Don’t tell me what to cover…’ Online platform The Modist that houses modest luxury style for women, has rooted its launch film in a very relevant message. With brands such as Nike bringing in the pro Hijab collection and Hijab… Read More
The 55th D&AD Professional Awards Ceremony took place on April 27, 2017 in London, where agencies from the Middle East & North Africa (MENA) region won 12 Pencils in all. The three Omnicom creative agencies – Impact BBDO, DDB & TBWA\Raad and TBWA\Istanbul have won… Read More
The winners of the global Warc Innovation Awards, recognizing innovative thinking that delivers tangible results, are revealed with J. Walter Thompson Beirut winning a Gold and FP7/MENA winning Silver and Bronze awards. MediaVest Spark has also won a joint Bronze at the platform. These are… Read More
House of Comms, that grew its services from PR to include digital, social and creative, has now added an experiential division. Laura McCartney, who has been in the region for seven years, will lead the new unit. Ms McCartney brings with her local, regional and… Read More
Starcom Middle East has been appointed to handle Dubai Corporation for Tourism & Commerce Marketing (DCTCM), following a competitive tendering process involving industry leading agencies. The scope of work includes the entire media mandate of Dubai Tourism for GCC and regional media including social. The… Read More
UM has been named media agency of record for Coach Inc., a New York design house of luxury accessories and lifestyle brands. Led from the agency’s global headquarters in New York, UM will conceptualize and deliver customized media buying and integrated planning services for Coach… Read More
