Selling to consumers has become tougher than ever. Technology allows the consumer to know more about a brand. It also offers several different ways to communicate its value in unique ways but the battle to win over the ‘distracted’ consumer presents a plethora of challenges.… Read More
A collaboration between ACT Responsible and The Gunn Report, The Good Report is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues. A total of 702 campaigns produced… Read More
IPG brands UM and FP7 have added Kuwait to Simon Bowthorpe’s overall responsibilities. Hitherto the Managing Director of UM Qatar, Mr Bowthorpe now has the additional charge as Managing Director of both UM Kuwait and FP7 Kuwait (FP7/KWI). In his new role, he will continue to oversee… Read More
Leo Burnett Dubai has won the entire Ferrero Group’s portfolio of brands in the GCC region. The new partnership will see the agency handle a holistic 360-degree scope of managing all through the line, social and digital aspects for the entire Ferrero portfolio of brands… Read More
In a marketing message that has resonated with many, OMO and FP7/DXB have put changing kids’ behavior at the center of OMO’s latest campaign. The companies observe that #KidsToday are not experiencing life as they should be, courtesy the advent of technology. Research shows that, on… Read More
Sarah Todd, currently CEO Geometry Global UK, steps up to assume global responsibilities as Global Client Leader and Head of Shopper Marketing EMEA. As Global Client Leader, she will drive strategic brand development and delivery for global clients across the network of 56 markets. “We… Read More
FP7/DXB has officially won the Dubai brand launch project for Uber. Uber had initiated a full-fledged creative communication pitch process in February 2017, with the objective of identifying a communication partner for its brand launch. Various multinational agencies participated in this pitch process, details of… Read More
While happiness scores are high and stress levels are low, there is still a noticeable trend of financial prudence among the residents of Saudi Arabia. Optimism about the future is high, largely rooted in the confidence in the government’s ability to address the macro-economic issues,… Read More
Horsepower may well be the accepted global unit of measurement of power. However, as many vehicles with high horsepower fail to perform in the sand, how can their performance be measured in an environment unique to a desert? Nissan attempted to answer this question with… Read More
Warc 100, the annual ranking of the world’s best marketing campaigns and companies according to their business impact, is here. Procter & Gamble, Vodafone, BBDO Worldwide, adam&eveDDB and WPP are among the organizations at the top of this year’s rankings, which are based on performance… Read More
