‘Don’t tell me what to wear… Don’t tell me what to cover…’ Online platform The Modist that houses modest luxury style for women, has rooted its launch film in a very relevant message. With brands such as Nike bringing in the pro Hijab collection and Hijab… Read More
The 55th D&AD Professional Awards Ceremony took place on April 27, 2017 in London, where agencies from the Middle East & North Africa (MENA) region won 12 Pencils in all. The three Omnicom creative agencies – Impact BBDO, DDB & TBWA\Raad and TBWA\Istanbul have won… Read More
The winners of the global Warc Innovation Awards, recognizing innovative thinking that delivers tangible results, are revealed with J. Walter Thompson Beirut winning a Gold and FP7/MENA winning Silver and Bronze awards. MediaVest Spark has also won a joint Bronze at the platform. These are… Read More
House of Comms, that grew its services from PR to include digital, social and creative, has now added an experiential division. Laura McCartney, who has been in the region for seven years, will lead the new unit. Ms McCartney brings with her local, regional and… Read More
Starcom Middle East has been appointed to handle Dubai Corporation for Tourism & Commerce Marketing (DCTCM), following a competitive tendering process involving industry leading agencies. The scope of work includes the entire media mandate of Dubai Tourism for GCC and regional media including social. The… Read More
UM has been named media agency of record for Coach Inc., a New York design house of luxury accessories and lifestyle brands. Led from the agency’s global headquarters in New York, UM will conceptualize and deliver customized media buying and integrated planning services for Coach… Read More
At a time when Arab and Muslim travelers facing inconveniences and mistreatment in the West is becoming common headlines in global media, Amnesty International New York is taking a step to bringing change. Along with its agency, TBWA\Raad, Amnesty International is revisiting the passport as… Read More
Natural mineral water brand, AQUA Carpatica, has awarded its advertising mandate to Grey Middle East and North Africa (MENA), following a competitive three-month pitch process that involved multiple agencies. Grey MENA will handle AQUA Carpatica’s through the line communication to include its digital and social… Read More
Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a new survey from the World Federation of Advertisers (WFA). The results indicate that while many advertisers have improved their briefing, there is still work to do… Read More
Work from various agencies in the Middle East & North Africa (MENA) region has been significantly recognized at one of the leading global award platforms of the advertising industry – The One Show. Thirty finalists have been shortlisted in the Show. The competition, celebrating the… Read More
