The call for entries to the official Cannes Lions International Festival of Creativity global student competition, Future Lions, has begun. This year AKQA invites those willing to look ‘Beyond’ what’s expected to create the future. Future Lions discovers tomorrow’s most innovative talent, and over the… Read More
MEDPUSH has signed an affiliation agreement with EMM International, a global media auditing and management consultancy firms to represent EMM in the Middle East & North Africa (MENA) region. The agreement aims to expand the geographical coverage of EMM International and enables MEDPUSH to have… Read More
David Parkinson and Rich Rust, former Heads of Digital for Nissan, have joined forces to launch Brave & Heart. The team dubs it a new kind of consultancy with an agile organization at its core and a central mission to drive transformative digital activity for… Read More
Bayer, a life science company with over a 150-year history in health care and agriculture, has assigned Cheil to launch, build and manage its regional Facebook led social media profile in the Middle East and Africa (MEA) region. Effective immediately, Cheil will provide a full… Read More
Unilever has launched Forsaty, a campaign that seeks to discover the next female vlogging star in the GCC region in partnership with global video-sharing platform YouTube. The two-month campaign will reward one up-and-coming vlogger with a cash prize of USD 35,000 and a one-year contract… Read More
The Cannes Lions International Festival of Creativity has named Burger King as the Creative Marketer of the Year 2017. The award will honor Burger King for embracing and encouraging creativity across their brand communications and for the inspiring global marketing of their products. Burger King… Read More
Advertisers, globally, could be defrauded of USD 16.4 billion in 2017 alone. The Middle East & North Africa (MENA) region is also subject to the challenges of ad fraud. To combat this, The&Partnership, m/SIX and Adloox have published a report laying out the steps the… Read More
Omnicom has launched the UAE chapter of its global initiative – Omniwomen – to inspire, raise awareness on gender and diversity, and ultimately encourage action to change. The first initiative to take place under Omniwomen coincided with the International Women’s Day 2017. The half-day event was attended… Read More
In its sixth year of participation, Omnicom Media Group MENA, along with its agencies, has been named the runner-up best employer in the UAE by the Great Place to Work Institute. It is the marketing holding group’s highest-ever ranking in the list and the fourth… Read More
Americana Group has concluded its three-way agency review with the appointment of Omnicom Media Group’s Hearts & Science. The company, which operates restaurants and manufactures consumer foods and food-related products across the Middle East & North Africa (MENA) region, is the first regional client for… Read More
