Industry leaders share their experience of working with Alex Saber, Chairman, Publicis Media Middle East, who was voted AM Person of the Year 2016. “Our operations in the Middle East are an absolutely crucial part of Publicis Media’s global business. Under Alex Saber’s leadership, he… Read More
The Middle East’s media talent pool is notoriously competitive, and with the rise of the Millennial workforce, businesses need to re-evaluate their approach to hiring and retaining the best people. In 2016, despite slow industry growth in general, there has been consistent demand for quality… Read More
Every single day, the world becomes more and more digital. And there is no slowing down; no reverse gear to take us back to where we came from. We are accelerating towards a future where technology enables us to control the majority of our present-day… Read More
Digital is mainstream. We are in the age of the geeks and the Middle East and North Africa (MENA) region, where legacy media dominates despite consumer trends, will see the change too. Glad that is out the way. That is after all the bottomline of… Read More
Directory Big Won Network rankings that offers an annual overview of the most awarded creative work, people and businesses operating in the global marketing arena saw WPP as the most successful holding company in 2016. Omnicom took the second spot, followed by Publicis, IPG and… Read More
Sitting in a luxury hotel in one of Dubai’s most posh locales in one-on-one press meet is how Publicis Groupe chose to officially announce the launch of Publicis.Sapient’s SapientRazorfish in the Middle East and North African region. Nigel Vaz, CEO, EMEA & APAC of Publicis.Sapient;… Read More
After a four way market review, Arla Foods has awarded its media planning and buying to PHD. This is the second time that the media network has retained the account since its original appointment. It was in 2006 that Arla Foods had entrusted its business… Read More
The Interpublic Group has released a video in conjunction with the company’s support of UN Sustainable Development Goal (SDG) #6, which the company adopted as part of the Common Ground Initiative launched at the Cannes Lions International Festival of Creativity 2016. The video focuses on… Read More
The CES 2017 has reached its last two days. Most of the external events at the Show have now ended. And all remainder energy will now be focused on just the show floors at the Las Vegas Convention Centre and at the Sands Expo, which… Read More
The voting has closed, the tabulation is done and the industry has spoken – Alex Saber, Chairman, Publicis Media Middle East has been named AM Person of the Year. AM Person of the Year is designed as an initiative enabling the industry to name the… Read More
