Carat, part of Dentsu Aegis Network, has won the global remit for media strategy, planning and buying for Standard Chartered Bank. Led out of Singapore, the mandate expands to over 60 markets that include the Middle East and North Africa (MENA) region as well. Standard… Read More
Homegrown brand Centrepoint leveraged digital and new media to create some innovative marketing campaigns. The creative efforts were rewarded at the recently held Cristal Festival for the clutter-breaking advertising of its latest sale campaign. Centrepoint bagged nine Cristals, including three Gold, at the festival which… Read More
CES is where tech, entertainment and marketing converge. Under the C Space track, that returns to CES 2017 for its biggest year ever, the event will see brands including Amazon, AOL, Discovery Communications, eBay, Facebook, Google, Hearst, Hulu, NBCUniversal, Nielsen, Time Inc., Turner, Twitter, Verizon… Read More
From family time to cooking dinners at home to spending time with friends, GCC residents largely felt positive about bringing in 2017. YouGov took a closer look at some of the activities people were doing in the year.
There’s an entirely new language around femininity that successful marketers will be using as a result of J. Walter Thompson Intelligence’s proprietary women’s insight study, Female Tribes, for the Middle East and North Africa (MENA) region. The study unveils an empowered Middle Eastern female audience,… Read More
It is nearly time to bring the curtains down on 2016. As the year comes to an end, we take a look at the news which was most read by the industry in the Middle East and North Africa (MENA) region. Here are the top… Read More
GroupM has named the leadership team for its newly launched unit [m]PLATFORM for the Europe, Middle East & Africa (EMEA) region. The media holding company has appointed Alex Stil, most recently the global Chief Commercial Officer of GroupM Connect, as President for [m]PLATFORM EMEA. Sebastiaan… Read More
Talent acquisition will continue to be a key focus for MENA companies in 2017 and recruiters will be even busier this year, focusing on quality of hiring. Jobs pertaining to operations, sales and engineering will be the highest priority roles to fill in 2017. This… Read More
The second phase for choosing AM Person of the Year kicks off today. In the first year, more than 500 media, advertising and marketing professionals, from over 150 companies, have sent nominations for who they believe should be crowned AM Person of the Year. AM… Read More
During the Kuwaiti parliamentary elections that took place last November, when TV viewings is at its highest, Ooredoo Kuwait, a communication networks in the Middle East, ran a campaign with Zenith tapping into moment marketing and utilizing advanced data analytics to extend customer experience from… Read More
![Alex Stil Named [m]Platform EMEA President](https://arabianmarketer.ae/wp-content/uploads/2016/12/Alex-Stil-210x158.jpg)
