As the only global creative awards judged by journalists who write about advertising and marketing, the Epica Awards allow agencies to show their work to a unique group of people who can spread the word about their creative talent. The awards for this was announced… Read More
HSBC UAE’s latest TVC entitled ‘The Wait’ promotes the bank’s new Cashback Credit Card. The film, created by J. Walter Thompson Dubai replays unfortunate money situations the viewer can easily relate to, through the eyes of one main character. His struggles match to the film’s… Read More
Consolidation, organic growth and an integrated Omnicom offer ––– for OMD Worldwide, these are among some of the key factors that have defined 2016. Unlike some of its siblings and competition, OMD did not have a big global account win in the year but the… Read More
Ending a stint of 23 years, Mohan Nambiar has resigned as CEO of MEC. This is a second senior exit for a GroupM agency after the formation of the umbrella brand in the Middle East ad North Africa region. Mr Nambiar was with the media… Read More
Despite its service centers being shut during the night, Saudi Telecom Company (STC) wanted to inform its customers that they could still get hold of them irrespective the day time. With this thought, the telco along with its creative agency J. Walter Thompson Riyadh came… Read More
Orange trailed market players such as Ooredoo and Tunisie Telecom significantly in launching its 4G services in Tunisia. In an attempt to up its efforts to engage the youth, that comprise the majority of the potential subscribers in the market, Orange resorted to content marketing in the… Read More
The Middle East and Africa (MEA) region struggles with the most complex set of challenges that can impact growth – both in the long term and the short term. No other region is braving the global economic challenges in the backdrop of a war-like situation.… Read More
Johnson & Johnson has taken the philosophy ‘ask the consumer’ to a very different level for its product Johnson’s Baby. Through its recent campaign, Johnson’s Baby celebrated every happy, messy, exhausting and amazing moment of life of mothers with their babies. With insights from J3’s… Read More
The UAE Chapter of the International Advertising Association (IAA) held elections for a new Board of Directors in Dubai. The biennial elections saw members of the industry exercise their right to vote. The newly elected board of directors will steer the UAE chapter of the… Read More
du has embarked on a campaign, #PostWisely, that inspires the online community in the UAE to think before they post. A study conducted by du, in light of the campaign, found that of the 75 percent of respondents who have been befriended or followed on… Read More
