The International Advertising Association (IAA) announced its global Vice Presidents appointments to serve for the 2016-2018 term. From the Middle East and Africa region, Sasan Saeidi, Managing Director at FP7 UAE (part of McCann worldwide) has been appointed as the Global Vice President for Content… Read More
Dubai-headquartered creative production company Baroque has been busy. As part of its global expansion, the company has launched Baroque Film. The move follows the company’s acquisition of Milan-based Dress Code Film. The new unit will be spearheaded by Lorenzo Bassano, one of the Co-founders of Dress… Read More
Following your passion can be daunting, but when you dare to do so, you will find that the greatest opportunities and life adventures are simply one step away. With this thought, the new Cadillac XT5 has come to the region with its latest campaign ‘Pursuit… Read More
Initiative MENA has taken on board Wadih Shamma as its news Regional Investment Director. In this role, Mr Shamma will lead Initiative MENA’s trading across the region. His mandate will include setting and developing a comprehensive trading strategy for Initiative’s business, as well as creating… Read More
The marketing industry is still reeling from the incendiary comments made by Saatchi’s ex-chairman, Kevin Roberts. There has been a lot of rhetoric exchanged. Some have asked if Roberts’ resignation was an ‘overreaction’. Others say setting quotas for women leadership is a form of positive… Read More
Duracell has appointed Grey Group Middle East and Africa (MENA) to lead all its brand communication for the region. “Our Dubai team is excited to be driving Duracell’s business communication forward in the region, and further boosting the brand’s image, exposure and performance in the… Read More
Epica’s full line-up for its 2016 Creative Circle conference, which will be held at The Panama Club in Amsterdam on November 17, is all set now. The subject of the conference is ‘From Advertising to Artvertising’ What is the purpose of art in today’s creative industry?… Read More
Publicis Communications has consolidated its six-office LeoComm PR network in the Middle East under the brand of MSLGROUP, its strategic communications and engagement firm. The LeoComm offices in the UAE (Dubai), Egypt (Cairo), Lebanon (Beirut), Qatar (Doha), and Saudi Arabia (Riyadh and Jeddah) will become… Read More
Technology has become the fuel that is fast changing the world we live in, and in its wake the way consumers are behaving and how brands are responding to that. “As consumers becoming increasingly connected, our ability to better understand their desires and therefore customize… Read More
WI-5, the proximity-based interaction and content delivery expert, has appointed Brazen to handle its PR in the Middle East. Wi-5 essentially provides branded content to mobile devices and has hired Dubai-based Brazen to handle all its consumer and trade PR moving forwards. Wi-5 is a… Read More
