As the industry strives to connect the next five billion, companies are taking stock of what this means to their businesses. For the Dentsu Aegis Network, the Middle East & Africa (MEA) region will play a critical role as more people get online, opening up… Read More
The Loeries Durban has announced its 2016 winners. The Middle East and North Africa (MENA) region has received a total of 36 awards at the awards. While J. Walter Thompson, Saudi Arabia was the only agency to receive Grand Prix, Gold was received by TBWA\RAAD… Read More
It may not be a rollercoaster year for Grey Group MENA but the agency is cornering a fair share of headlines with new business wins and senior appointments. Admitting that it has been a challenging year for the industry per se, Nadim Khoury, Chief Operating… Read More
IAB and many of its top executives will take the stage at this year’s dmexco in Cologne on September 14-15, 2016, benefitting from the gathering for thought leadership on global digital media and marketing. Both organizations will use this most recent manifestation of their alliance… Read More
Hill+Knowlton Strategies has named Bashar AlKadhi as the new Chief Executive Officer MENA, overseeing H+K’s business across the Middle East, North Africa and Turkey. He will assume the position in September. Mr AlKadhi joins from the role of COO at H+K’s fellow WPP company ASDA’A… Read More
As monetization became the biggest challenge in the digital world, two players — Google and Facebook — adapted and evolved to create what now is popularly dubbed as the Google-FB duopoly. Digital advertising continues to beat other forms of media, a trend that will manifest… Read More
J. Walter Thompson Middle East and North Africa and Google MENA have entered into a partnership that will debut with a global first, the technology company’s ‘Google All-Stars Academy’ – a program that aims to propel the region’s leading marketing communications brand into the next… Read More
When we think about companies that will dominate or have already disrupted an industry, the likes of Google, Facebook, Uber and Netflix come to mind. Closer to home, Careem has done a great job of localizing an existing global business model. The common thread that… Read More
The fee for out of home (OOH) inventory such as lit and unlit billboard ads have been increased in Jeddah in Saudi Arabia. The Council of Ministers amended fees on these ads, ads located on private property or buses within the city, ads on Ministry… Read More
TMT News magazine has announced the winners of the 2016 Media Awards. From the Middle East and Africa region, Iris PR, Plus 1 Communications, Avantgarde Communications Qatar and Velocity Afrika have won at the awards. Iris PR won the Best Technology PR Agency award, Plus… Read More
