Hug Digital’s winning spree continues with two more businesses — the social media management of Misr Italia and Shell Egypt’s social listening and research. The Misr Italia win comes on the back of a multi-agency pitch process. Misr Italia is an Egyptian real estate and… Read More
Grey Group MENA has partnered with Daher International Food Co (DIFCO) to develop the cereal manufacturer’s creative strategies in Lebanon and the wider Middle East. Grey’s Beirut team will be in charge of brand management, as well as creative, digital and social media campaigns for… Read More
Marking the largest partnership between the two brands to date, PepsiCo is the exclusive global launch partner for Twitter’s newest ad product, Promoted #Stickers. As part of the partnership, Pepsi will secure featured placement in the #Stickers library in ten countries across five continents,… Read More
As Lisbon International Advertising Festival (LIAF) gears up for the final leg in the run up to the event, the organizers have paid heed to requests for extending final deadline. “After several requests from all over the world, LIAF has the pleasure to announce its… Read More
IPG Mediabrands has appointed Caroline Foster Kenny as CEO of IPG Mediabrands across Europe, Middle East and Africa (EMEA), effective January 2017. Ms Kenny has over 25 years of global client leadership and business experience across multiple verticals, spanning all marketing communications. “Caroline’s reputation throughout… Read More
J. Walter Thompson, part of WPP Group, has agreed to acquire a majority stake in WANDA Digital, an independent digital agency in Turkey. The decision on acquisition follows an initial investment made in 2015. “This further investment reflects WPP’s continuing commitment to Turkey and our… Read More
Getting advice on insurance can be boring and tedious. Understanding this, UAE based Mashreq Bank along with Y&R Dubai created a video called the ‘Ice Cream Insurance’, with the aim to highlight the importance of insurance through a fun and joyful concept of eating an… Read More
Next month will see the first edition of the Lisbon International Advertising Festival. Scheduled to be open its door on 14th September at Cinema São Jorge, the first panel of the festival will discuss on”The Future: Branded Content or Storytelling in traditional media?” with speakers including Luis… Read More
Leo Burnett MEA has promoted Ahmad Abu Zannad to the position of Regional Strategy Director for the GCC. A graduate of Concordia University, Mr Zannad, worked as Head of Consumer Marketing at Zain in Jordan & KSA before moving to Leo Burnett KSA as Head… Read More
In wake of the controversial comments about gender diversity, Publicis Groupe announced the resignation of Saatchi & Saatchi Chairman Kevin Roberts. The Supervisory Board and the Chairman and CEO of Publicis Groupe took note of Kevin Robert’s decision to step down with effect from September… Read More
