A month ago, YouTube had announced the Lantern Awards that aims at highlighting the best Ramadan campaigns in 2016 based on an algorithm that takes into account views, engagement and qualitative elements. The Winner of The Lantern Award is VIVA Kuwait for a very humorous two-part series, ‘Where is… Read More
Interpublic’s (IPG) second quarter results are in line with expectations when it comes to earnings. The Holding Company has reported a revenue increase of 2.2 percent and organic revenue increase of 3.7 percent. “We are pleased to report another quarter of solid revenue and profit… Read More
This first half-year has ended “very satisfactorily” for Publicis Groupe Chairman & CEO, Maurice Lévy. The organic growth of close to 3 percent, an operating margin at 13 percent and a double-digit increase in its free cash flow have all contributed to this. Publicis Groupe’s… Read More
The Lisbon International Advertising Festival has extended its submission’s deadline and has made the entry process online. Submissions deadline have been extended till the 12th of August. The festival is seen as the new global advertising festival located in Portugal, which also aims to be… Read More
Post the decision to lift economic sanctions against Iran, leading figures in the business community were quick to speak on the potential that the region has. In a LinkedIn blog post, WPP’s Chief Executive Sir Martin Sorrell pointed out the youthful, literate and technology-hungry consumers… Read More
Why say it in words when you can ‘Say It With Pepsi’? In celebration of World Emoji Day on July 17, Pepsi has launched a new PepsiMoji-filled video ‘#PEPSIMOJI’ to demonstrate how the global language of emojis can be used to communicate in ways that… Read More
In line with Publicis Groupe’s ‘Power of One’ strategy, which was announced by CEO Maurice Levy last year, the holding company and Wal-Mart Stores have come together for a new strategic relationship that will give Walmart unfettered access to all of Publicis Groupe’s agencies and… Read More
The MediaVantage, a UAE-based media sales representative, has been awarded the exclusive contract to represent all titles owned by Exposure Media Marketing, India (A Burda International Company). The contract, awarded after a competitive process, enables The MediaVantage to sell advertising opportunities in Travel + Leisure… Read More
FP7/DXB has been tasked successfully to develop the digital launch of the latest campaign of Unilever’s popular brand Axe. This digital assignment will cover the entire Gulf Region. “ An Axe assignment is a dream opportunity for any creative agency; as this brand has tremendous… Read More
Following the global alignment in June 2016, when auto manufacturer Volkswagen realigned its media mandate with Omnicom Media Group’s PHD, a change is on the cards in the Middle East and North Africa region as well. It is understood that PHD will begin handling the… Read More
