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MENA Leaders Give Mixed Reactions To Microsoft-LinkedIn Deal

MENA Leaders Give Mixed Reactions To Microsoft-LinkedIn Deal

9 years ago by Zeba MahmudAdvertising

Ever since Microsoft has announced its USD 26.2 billion acquisition of LinkedIn, the reactions have varied from surprise to making sense of the move. Many see it as Microsoft’s commitment towards its enterprise business. In the Middle East and North Africa (MENA) region, both players… Read More

9 MENA Entries Make It To PR Lions Shortlist

9 MENA Entries Make It To PR Lions Shortlist

9 years ago by Sana MahmudAdvertising

The PR Lions category has nine pieces of work from the Middle East & North Africa region that have made it to the shortlist. These include four from Leo Burnett from its Beirut and Riyadh offices. TBWA\Istanbul has three entries. J Walter Thompson Beirut has… Read More

Memac Ogilvy, Y&R Front Runners In Outdoor Lions

Memac Ogilvy, Y&R Front Runners In Outdoor Lions

9 years ago by Sana MahmudAdvertising

Out of the 495 shortlists in the Outdoor Lions category at the Cannes Lions International Festival of Creativity, the Middle East & North Africa (MENA) region has nabbed 21 shortlists. Memac Ogilvy Dubai and Y&R Dubai received the maximum number with six shortlists each. Memac… Read More

J. Walter Thompson’s VF Fakka Shortlisted In Creative Effectiveness Lions

J. Walter Thompson’s VF Fakka Shortlisted In Creative Effectiveness Lions

9 years ago by Zeba MahmudAdvertising

The Creative Effectiveness Lions usually sees a handful number of entries making it to the shortlist. This year is no different with only 23 pieces of work making it to the shortlist globally. From the region, J. Walter Thompson’s entry titled VF Fakka, done for… Read More

11 From MENA Competing In Design Lions Shortlist

11 From MENA Competing In Design Lions Shortlist

9 years ago by Zeba MahmudAdvertising

The Design Lions shortlist brings some cheer to the MENA camp at the Cannes Lions International Festival of Creativity. A total of 11 pieces of work have made it to Design Lions shortlist. Six from these are from the United Arab Emirates, where Y&R Dubai… Read More

Leo Burnett Only Contender From MENA In Digital Craft Lions

Leo Burnett Only Contender From MENA In Digital Craft Lions

9 years ago by Zeba MahmudAdvertising

Judges have shortlisted a total of 97 entries in the Digital Craft category at the ongoing Cannes Lions International Festival of Creativity. Only two pieces of work from the Middle East and North Africa (MENA) feature in the list. Both of these are Leo Burnett’s… Read More

MENA Misses Out On Product Design Lions

MENA Misses Out On Product Design Lions

9 years ago by Sana MahmudAdvertising

This year no agencies from the Middle East and North Africa (MENA) region received shortlists in the Product Design category. There were a total of 34 shortlists in the Product Design category but none of the agencies from the region impressed the jurors. Last year,… Read More

TBWA\RAAD, Memac Ogilvy, FP7/DXB, Leo Burnett In Promo & Activation Shortlist

TBWA\RAAD, Memac Ogilvy, FP7/DXB, Leo Burnett In Promo & Activation Shortlist

9 years ago by Sana MahmudAdvertising

Out of the 306 shortlists in the Promo & Activation Lions category at the Cannes Lions International Festival of Creativity, the Middle East & North Africa (MENA) region has nabbed six shortlists. TBWA\RAAD received three shortlists for its campaign ‘One-Drop Bottle’ for Henkel. Memac Ogilvy Dubai… Read More

DDB Dubai, Impact BBDO, Memac Ogilvy, TBWA\RAAD, JWT In Radio Shortlist

DDB Dubai, Impact BBDO, Memac Ogilvy, TBWA\RAAD, JWT In Radio Shortlist

9 years ago by Sana MahmudAdvertising

At the Cannes Lions International Festival of Creativity, the Radio Lions category received a total of 155 shortlists. From the Middle East & North Africa (MENA) region, seven entries have made it the shortlist. While DDB Dubai received three shortlists for its campaign with entries titled… Read More

7 Entries Competing From MENA In Direct Lions

7 Entries Competing From MENA In Direct Lions

9 years ago by Zeba MahmudAdvertising

A total of seven entries from the Middle East & North Africa (MENA) region have made it to the Direct Lions shortlist at the ongoing Cannes Lions International Festival of Creativity. Lebanon has three entries coming from Beirut offices of J. Walter Thompson and Leo… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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