Mother’s Day inspired many companies to focus their communication showcasing the mother-child bond. In many ways though, the Kinder ad stands out. On the occasion of Mother’s Day, Kinder Chocolate took forward its commitment to cementing mothers’ bond with their children by orchestrating a video that reflects that deep, palpable… Read More
Even as experts from the business, from across the globe, pay close attention to how data can generate more revenue, the examples of those who have truly understood this are few and far in between. Depending on the side of the communication and advertising business… Read More
Mothers across the world are the same in many ways. In a film that reminds viewers of the things that moms do when one lives abroad, NGO SOS Children’s Villages and TBWA\Raad attempt to invoke the parent-child emotion in viewers. The ad shows children with different nationalities acting out the ‘universal actions’… Read More
The J. Walter Thompson sexist and racist scandal that led to the ousting of its global CEO Gustavo Martinez, is seeing holding company CEOs not only introspect on some of the issues facing the industry globally but also begin a word war between WPP CEO-… Read More
Government authorities in the Middle East and North Africa (MENA) region are ensuring that they are reaching consumers with their various messages and endeavors. This is reflected in survey done by Northwestern University in Qatar and Doha Film Institute that shows that government’s share of… Read More
Dubai Wholesale City, an ambitious projects in the UAE recently launched by Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has chosen Leo Burnett Dubai as its communications agency to introduce the ground-breaking initiative. Leo… Read More
Almarai, a prominent dairy product player in the Arab world, is creating quite the buzz with its recent film on breastfeeding. In partnership with its agency Leo Burnett KSA, Almarai launched the campaign last month. Within a week of launch, the film became the second… Read More
BMW has recently initiated a film series in an attempt to highlight the nature of contemporary arts and culture in the Middle East. The series will attempt to capture the works, interactions and inspirations of different artists from Middle East. “The BMW Group has been… Read More
With its recent AED 1 billion (USD 275 million) funding announcement, Souq.com is on the aggressive, seeking to add more value to its customers and merchants. The etailer’s latest campaign ‘It’s yours.’ aims to put the power back in the hands of the consumers and… Read More
Horizon FCB has launched a campaign to support ‘The Cause’ project, which aims to spread awareness about autism and gather donations. For this campaign, Horizon FCB crafted an idea that involved changing the color of the previous Kuwait flag from red to blue, to represent… Read More
