BMW has recently initiated a film series in an attempt to highlight the nature of contemporary arts and culture in the Middle East. The series will attempt to capture the works, interactions and inspirations of different artists from Middle East. “The BMW Group has been… Read More
With its recent AED 1 billion (USD 275 million) funding announcement, Souq.com is on the aggressive, seeking to add more value to its customers and merchants. The etailer’s latest campaign ‘It’s yours.’ aims to put the power back in the hands of the consumers and… Read More
Horizon FCB has launched a campaign to support ‘The Cause’ project, which aims to spread awareness about autism and gather donations. For this campaign, Horizon FCB crafted an idea that involved changing the color of the previous Kuwait flag from red to blue, to represent… Read More
Slated to rollout in the UAE in July, Publicis Groupe has set up a new initiative, Sapient Inside, combining the skills of Publicis.Sapient and Publicis Communications. The unit looks to provide its clients with a competitive advantage that connects brand marketing to digital and enterprise… Read More
One of the world’s best creative in the history of advertising, Washington Olivetto, will be the President of the Executive Jury of the Lisbon International Advertising Festival (LIAF). The Brazilian creative, Mr Olivetto will also receive the festival’s first Career Award. Mr Olivetto is the… Read More
The advertising industry can look forward to a good year globally. The Middle East and North Africa (MENA) region however will have to brace for challenges. The global ad market is on course for 4.6 percent growth this year, up from 3.9 percent growth last… Read More
For Egypt, one of the largest markets in the region, the going has been tough. Leaders from the country have worked hard to change the scenario and pursue growth. But as the global economic environment threatens to slowdown, Egypt will face its share of challenges.… Read More
I have been fortunate in my career to work in many places around the world enjoying different cultures and ‘ways of working’. I have also been fortunate to have worked with some amazing bosses who taught me a lot. The one thing I learnt that… Read More
The Lisbon International Advertising Festival (LIAF) is all geared up to invite agencies to submit their best work. LIAF is based in Lisbon and its ambition is to become one of the major advertising annual festivals worldwide. LIAF is paying close attention to the Middle East… Read More
The sense of economic scepticism emanating from political instability is manifesting into different things for different regions. For Lebanon, the challenge is clear and present according to UM Beirut’s General Manager, Colette Cherfane. Her role at UM has given her a regional perspective not just… Read More
