The year 2015 was tough for Middle East and North Africa (MENA) and predictions are that 2016 will be even tougher. This comes as the International Monetary Fund reports average economic growth slowing to below 3 percent in the Middle East, with fiscal deficits close… Read More
J. Walter Thompson has launched a global campaign ‘Donate the Bars’ to promote the usage of the black bars that appear on either side of the vertical videos on YouTube for a good cause. This is done by converting the black bars into ad space… Read More
For the third consecutive year, Omnicom Media Group MENA and its agencies have been named the third best employer in the UAE by the Great Place to Work Institute. This also marks the fifth consecutive year that the marketing communications group has participated in the… Read More
He takes the stage, and he inspires. For Ramsey Naja, Chief Creative Officer, J. Walter Thompson Middle East & Africa, it is the combination of his absolute belief in the region’s creativity and a die-hard call for the region’s creative minds to find their own,… Read More
Ooredoo’s ‘Simply Do Wonders’ advertising campaign has embarked on a new phase. The commercial, featuring Ooredoo’s global brand ambassador Lionel Messi, premiered at a special event in Barcelona. The new spot features the same young cast as the previous film, and plays on Ooredoo’s themes… Read More
More than 30 agencies have been awarded at the 10th Dubai Lynx International Festival of Creativity. J. Walter Thompson, Memac Ogilvy, Leo Burnett and FP7/ have retained the top slots from 2015 albeit in a different order. Impact BBDO has not only replaced Y&R but… Read More
It was not really the best year for media agencies in the region in context to the Dubai Lynx International Festival of Creativity. The Festival has seen only two media agencies win any Lynx. UM MENA that was christened Media Agency Of The Year has… Read More
As the global craze around artificial intelligence (AI) and what it means for marketers picks up, media agency PHD has delved deeper into the subject from a branding and communication standpoint. Luca Allam, General Manager, PHD UAE, who spoke about the world of AI and… Read More
A good advertising campaign is one that attracts more customers, generates sales and at times, also manages the occasional award. While various reviews have been written on the relationships between ads and driving business objectives, increasingly ads for a cause are making the right statements.… Read More
Fireworks, which refer to planned campaigns that have all the marketing muscle and planning behind it work, given the marketer’s objective at the time but a bonfire, which imply a more sustained activity reaps higher rewards. This was the advice from Fahad Osman, Brand Strategy… Read More
