It goes without saying that this year has been one of the hardest for our industry in this region. And the outlook for 2016 and 2017 is predicted to be just as tough, if not more. We’re a part of the world that is very… Read More
Content marketing has come quite far for a relatively new communication tool. To give some perspective here, if you do a quick Google search you’ll find over 300 million results for content marketing and over 62 million results for the definition of content marketing alone.… Read More
And there is also a Blue Card in football. At least, Pepsi believes so. Continuing its longstanding history of fueling football passion around the world, Pepsi has unveiled the 2016 global roster of all-star players. The Pepsi team has brought together international talent from top… Read More
With all the conversation on content in the year gone, it was not particularly surprising that two prominent agency initiatives in the first few days of 2016 were focused on content and all aspects surrounding it. But it was strange. Mindshare and Initiative had put… Read More
Havas has had another impressive year. The revenue for the year is USD 2.4 billion with a growth of 17.3 percent from the previous year. The organic growth is at 5.1 percent. Income from net operations is reported to be USD 344 million, a 20 percent… Read More
UNICEF Egypt believes in ‘a bit of magic for a worthy cause’. Seven million Egyptians do not have safe drinking water, and a recent ad campaign from the organization aims at not only spreading awareness in people but also explores click funding to address the problem.… Read More
Oreo has banked on music and wonder in its latest ad campaigns. The ‘Wonderfilled’ campaign has three videos featuring local artists who sang and rapped the campaign’s jingle based on user generated lyrics. The campaign also comprises a fourth video, which is a Director’s Cut combining all three artists. The ‘Wonderfilled’… Read More
A veteran of the advertising business in the Middle East and North Africa (MENA) region, Samir Ayoub has held the position of Mindshare MENA CEO for 17 years before he decided to resign from the post earlier this year. He continues to be affiliated with… Read More
Al Ismaelia for Real Estate Investment and J. Walter Thompson Cairo have partnered to create a vibrant new typography in Cairo. The project is named Khotout West El Balad that translates to Typography Of Downtown City. The initiative focuses on restoring the grandness of Downtown… Read More
The rapidly expanding business-to-business sector has found prominence in the Dentsu Aegis Network’s 2016 growth plans. The Network has set up Interprise to focussedly offer services to B2B players. At present, the new brand will be based in London and its operations will initially include… Read More
