UNICEF Egypt believes in ‘a bit of magic for a worthy cause’. Seven million Egyptians do not have safe drinking water, and a recent ad campaign from the organization aims at not only spreading awareness in people but also explores click funding to address the problem.… Read More
Oreo has banked on music and wonder in its latest ad campaigns. The ‘Wonderfilled’ campaign has three videos featuring local artists who sang and rapped the campaign’s jingle based on user generated lyrics. The campaign also comprises a fourth video, which is a Director’s Cut combining all three artists. The ‘Wonderfilled’… Read More
A veteran of the advertising business in the Middle East and North Africa (MENA) region, Samir Ayoub has held the position of Mindshare MENA CEO for 17 years before he decided to resign from the post earlier this year. He continues to be affiliated with… Read More
Al Ismaelia for Real Estate Investment and J. Walter Thompson Cairo have partnered to create a vibrant new typography in Cairo. The project is named Khotout West El Balad that translates to Typography Of Downtown City. The initiative focuses on restoring the grandness of Downtown… Read More
The rapidly expanding business-to-business sector has found prominence in the Dentsu Aegis Network’s 2016 growth plans. The Network has set up Interprise to focussedly offer services to B2B players. At present, the new brand will be based in London and its operations will initially include… Read More
Omnicom Media Group MENA received the ‘Best First Time Sustainability Report’ award for its inaugural report at the recently held Asia Sustainability Reporting Awards. The document, entitled ‘Leaving a Mark, Not a Footprint’, was produced by the marketing communications holding group in accordance with the… Read More
Starcom Mediavest Group (SMG) Dubai has been named Media Network and Media Agency of the Year at the 2016 MENA Cristal Festival, the latter of which it has retained for three consecutive years. SMG dominated the Festival’s 11th edition with one Grand Cristal, two Cristals,… Read More
Following a string of teasers that left viewers with the message, ‘Leave it to the Professionals’, Hardee’s Arabia has released the ad for its new Memphis BBQ Angus Thick burger. The primary objective of the campaign was to create online buzz with a series of… Read More
National Bank of Kuwait (NBK) has appointed Zenith Kuwait as its regional media planning and buying agency following a multiagency pitch process. The high profile account will see the media services agency deliver communications solutions across a host of channels. Zenith will provide NBK with a… Read More
Cheil Global Network has donned a new positioning to reflect its evolution as a network of specialist agencies that embodies both the entrepreneurial spirit of its origins in Seoul and its place in the Asian tech revolution. The new positioning also reflects the expansion of… Read More
