A good advertising campaign is one that attracts more customers, generates sales and at times, also manages the occasional award. While various reviews have been written on the relationships between ads and driving business objectives, increasingly ads for a cause are making the right statements.… Read More
Fireworks, which refer to planned campaigns that have all the marketing muscle and planning behind it work, given the marketer’s objective at the time but a bonfire, which imply a more sustained activity reaps higher rewards. This was the advice from Fahad Osman, Brand Strategy… Read More
Following the silo-less restructuring of Publicis last year, the holding company has created a new structure for its media brands forming Starcom, Zenith, Mediavest|Spark, and Optimedia|Blue 449. The development will see the end of agency networks of Starcom Mediavest Group and Zenith Optimedia. Even as… Read More
I look forward to Dubai Lynx every year. Three days out of the office to immerse in the celebration of all things creative in our industry. After two years of competing in Young Lynx, I hung up my ‘Young’ hat this year and spent my… Read More
Memac Ogilvy’s Doha and Dubai office secured the Print Lynx Grand Prix, awarded to the ‘Star Pattern’ campaign for Qatar Islamic Bank. There were no Golds in the category. J. Walter Thompson Dubai won three Silvers, one each for ‘John McEnroe’ for Kinokuniya, ‘Right To… Read More
A total of eight metals were given out at the Radio Lynx category this year. It may be recalled that Radio was awarded no winners at the Dubai Lynx Festival in 2015. Memac Ogilvy has won a Gold for its entry ‘Back Off Radio’ done… Read More
Proving its creative prowess once again, Leo Burnett’s Beirut office has won a Grand Prix in the Promo & Activation category at the 10th Dubai Lynx International Festival of Creativity. The agency’s work ‘Merry Balconies’ for P&G has also won a Silver in addition to… Read More
Adding another Grand Prix to its kitty at the Dubai Lynx International Festival of Creativity, J. Walter Thompson’s ‘The Good Note’ for Bou Khalil Supermarché was celebrated also in the PR Lynx category. The agency has won two Golds in the category – for Dubai… Read More
There was a total of 44 metals awarded in the Media Lynx category at the Dubai International Festival of Creativity 2016. The Grand Prix was awarded to BBDO Pakistan for ‘The World’s First Billbed’ for Moltyfoam. The campaign also won a Bronze in the same… Read More
Tunisia’ 3SG-BBDO has made quite a mark in the Mobile Lynx category with a Grand Prix, a Silver and a Bronze for its campaign ‘Back Up Memory’ for Samsung. Samsung Gulf Electronics and Cheil have won another Silver in the category. The complete details of… Read More
