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Publicis Media’s ‘Global Four’ Breaks Up Starcom Mediavest

Publicis Media’s ‘Global Four’ Breaks Up Starcom Mediavest

10 years ago by Zeba MahmudAdvertising

Following the silo-less restructuring of Publicis last year, the holding company has created a new structure for its media brands forming Starcom, Zenith, Mediavest|Spark, and Optimedia|Blue 449. The development will see the end of agency networks of Starcom Mediavest Group and Zenith Optimedia. Even as… Read More

Dubai Lynx Diaries: Excited, Inspired & Yet, Disappointed

Dubai Lynx Diaries: Excited, Inspired & Yet, Disappointed

10 years ago by Callie DickensAdvertising

I look forward to Dubai Lynx every year. Three days out of the office to immerse in the celebration of all things creative in our industry. After two years of competing in Young Lynx, I hung up my ‘Young’ hat this year and spent my… Read More

Memac Ogilvy Takes Home Print Lynx Grand Prix

Memac Ogilvy Takes Home Print Lynx Grand Prix

10 years ago by Sana MahmudAdvertising

Memac Ogilvy’s Doha and Dubai office secured the Print Lynx Grand Prix, awarded to the ‘Star Pattern’ campaign for Qatar Islamic Bank. There were no Golds in the category. J. Walter Thompson Dubai won three Silvers, one each for ‘John McEnroe’ for Kinokuniya, ‘Right To… Read More

Memac Ogilvy, Impact BBDO Lead Radio Lynx

Memac Ogilvy, Impact BBDO Lead Radio Lynx

10 years ago by Zeba MahmudAdvertising

A total of eight metals were given out at the Radio Lynx category this year. It may be recalled that Radio was awarded no winners at the Dubai Lynx Festival in 2015. Memac Ogilvy has won a Gold for its entry ‘Back Off Radio’ done… Read More

Leo Burnett, Impact BBDO Shine In Promo & Activation Lynx

Leo Burnett, Impact BBDO Shine In Promo & Activation Lynx

10 years ago by Zeba MahmudAdvertising

Proving its creative prowess once again, Leo Burnett’s Beirut office has won a Grand Prix in the Promo & Activation category at the 10th Dubai Lynx International Festival of Creativity. The agency’s work ‘Merry Balconies’ for P&G has also won a Silver in addition to… Read More

J. Walter Thompson & Memac Ogilvy Shine In PR Lynx

J. Walter Thompson & Memac Ogilvy Shine In PR Lynx

10 years ago by Zeba MahmudAdvertising

Adding another Grand Prix to its kitty at the Dubai Lynx International Festival of Creativity, J. Walter Thompson’s ‘The Good Note’ for Bou Khalil Supermarché was celebrated also in the PR Lynx category. The agency has won two Golds in the category – for Dubai… Read More

9 Media Lynx Golds Awarded; BBDO Pak Wins Grand Prix

9 Media Lynx Golds Awarded; BBDO Pak Wins Grand Prix

10 years ago by Sana MahmudAdvertising

There was a total of 44 metals awarded in the Media Lynx category at the Dubai International Festival of Creativity 2016. The Grand Prix was awarded to BBDO Pakistan for ‘The World’s First Billbed’ for Moltyfoam. The campaign also won a Bronze in the same… Read More

Samsung’s ‘Back Up Memory’ Wins Top Prize In Mobile Lynx

Samsung’s ‘Back Up Memory’ Wins Top Prize In Mobile Lynx

10 years ago by Zeba MahmudAdvertising

Tunisia’ 3SG-BBDO has made quite a mark in the Mobile Lynx category with a Grand Prix, a Silver and a Bronze for its campaign ‘Back Up Memory’ for Samsung. Samsung Gulf Electronics and Cheil have won another Silver in the category. The complete details of… Read More

Kairo Cairo, du Win Gold In Film Lynx

Kairo Cairo, du Win Gold In Film Lynx

10 years ago by Sana MahmudAdvertising

In Film Lynx, Kairo Cairo has won a Gold for ‘Strawberry And Cream Hug’ for Edita. du’s ‘Verisimilitude At Noon’ has also also bagged a Gold. M&C Saatchi has won a Silver for its ‘Allo Beirut’, ‘Love At First Light’ and ‘Christmas’ campaigns for ‘Electricite… Read More

J. Walter Thompson Wins Integrated Lynx Grand Prix

J. Walter Thompson Wins Integrated Lynx Grand Prix

10 years ago by Sana MahmudAdvertising

Among its many wins, J. Walter Thompson has bagged the Integrated Lynx Grand Prix for its ‘The Good Note’ campaign for Bou Khalil Supermache. Impact BBDO also won a Gold for its ‘Goodbye Bad Luck’ campaign for ‘La Libanaise Des Jeux. All winners of Integrated… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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