He takes the stage, and he inspires. For Ramsey Naja, Chief Creative Officer, J. Walter Thompson Middle East & Africa, it is the combination of his absolute belief in the region’s creativity and a die-hard call for the region’s creative minds to find their own,… Read More
Ooredoo’s ‘Simply Do Wonders’ advertising campaign has embarked on a new phase. The commercial, featuring Ooredoo’s global brand ambassador Lionel Messi, premiered at a special event in Barcelona. The new spot features the same young cast as the previous film, and plays on Ooredoo’s themes… Read More
More than 30 agencies have been awarded at the 10th Dubai Lynx International Festival of Creativity. J. Walter Thompson, Memac Ogilvy, Leo Burnett and FP7/ have retained the top slots from 2015 albeit in a different order. Impact BBDO has not only replaced Y&R but… Read More
It was not really the best year for media agencies in the region in context to the Dubai Lynx International Festival of Creativity. The Festival has seen only two media agencies win any Lynx. UM MENA that was christened Media Agency Of The Year has… Read More
As the global craze around artificial intelligence (AI) and what it means for marketers picks up, media agency PHD has delved deeper into the subject from a branding and communication standpoint. Luca Allam, General Manager, PHD UAE, who spoke about the world of AI and… Read More
A good advertising campaign is one that attracts more customers, generates sales and at times, also manages the occasional award. While various reviews have been written on the relationships between ads and driving business objectives, increasingly ads for a cause are making the right statements.… Read More
Fireworks, which refer to planned campaigns that have all the marketing muscle and planning behind it work, given the marketer’s objective at the time but a bonfire, which imply a more sustained activity reaps higher rewards. This was the advice from Fahad Osman, Brand Strategy… Read More
Following the silo-less restructuring of Publicis last year, the holding company has created a new structure for its media brands forming Starcom, Zenith, Mediavest|Spark, and Optimedia|Blue 449. The development will see the end of agency networks of Starcom Mediavest Group and Zenith Optimedia. Even as… Read More
I look forward to Dubai Lynx every year. Three days out of the office to immerse in the celebration of all things creative in our industry. After two years of competing in Young Lynx, I hung up my ‘Young’ hat this year and spent my… Read More
Memac Ogilvy’s Doha and Dubai office secured the Print Lynx Grand Prix, awarded to the ‘Star Pattern’ campaign for Qatar Islamic Bank. There were no Golds in the category. J. Walter Thompson Dubai won three Silvers, one each for ‘John McEnroe’ for Kinokuniya, ‘Right To… Read More
