The marketing, advertising and media industry in the Middle East and North Africa (MENA) region has seen its usual share of busy in 2015. As we bid adieu to 2015, The Arabian Marketer recaps the top headlines that not only stood out but also promise… Read More
The year 2015 saw Middle East and North Africa (MENA) region creating some of its best work. The campaigns not only made a mark at regional award platforms but also stood out at a global level. A quick recap of the best campaigns seen in… Read More
To put it very simply, the 2016 New Year wish from Publicis Groupé CEO, Maurice Lévy, is a must watch. In many ways, despite the growth that Publicis Groupé and its agencies are witnessing in the Middle East and North Africa (MENA) region, the year… Read More
As the year 2015 comes to an end, it is the season for listing down some of the key trends that were seen in the marketing and advertising industry in the Middle East and North Africa region. Undoubtedly, the year 2015 is being considered as… Read More
Even as industry leaders are talking about the expected consolidation in the programmatic space, WPP has taken an interesting step in further strengthening its programmatic offer. WPP’s media investment company, GroupM, has acquired The Exchange Lab. A programmatic marketing solutions company, The Exchange Lab, has… Read More
Dubai Parks and Resorts has taken on board PHD to manage its domestic and international media activities. The multi-themed park resort will begin communicating with UAE residents as well as tourists from the GCC, UK, Germany, Russia, India and China, ahead of its grand opening… Read More
Steve Blakeman of OMD Worldwide has been named LinkedIn’s first ever Agency Publisher of the Year in EMEA. He finished just ahead of Omnicom Media Group MENA’s CEO Elie Khouri and David Gallagher, Senior Partner and CEO at Ketchum Europe, second and third in the table. The rankings were… Read More
In 2018, mobile advertising will overtake desktop and account for 50.2 percent of all internet advertising, as per ZenithOptimedia Advertising Expenditure forecast. Mobile advertising will total USD 114 billion in 2018, up from USD 50 billion in 2015, and will be larger than all other… Read More
For the first ever in the history of Lions Festivals, a bank has been recognized for its commitment to creativity. Emirates NBD has been honored with the ‘Advertiser of the Year’ Award at the Dubai Lynx International Festival of Creativity to be held in March… Read More
Cheil Middle East and North Africa has appointed Wassim Daniel as Chief Growth Officer. Mr Daniel would be handling the MENA region and Turkey. In the newly created role, Mr Daniel will be charged with Cheil’s client portfolio which includes the recently won global Etihad… Read More
