wasl Properties & wasl Corporate has renewed its partnership with Spark Middle East, after a competitive pitch process that saw seven agencies competing. As part of the renewed contract, the Dubai based advertising agency will handle the creative advertising solutions, for both wasl Properties &… Read More
Mindshare has taken on board Ghayath Sioufi as the Chief Client Officer for KSA for its Riyadh team. In his new position, Sioufi will provide strategic directions for clients’ businesses, head the Zain and SABB accounts, drive the OTF workshops for the KSA office, and champion online… Read More
Djembe Communications, a pan-African communications consultancy announced that it will unveil a report on “Entrepreneurship in Africa”, in association with Forbes Insights. The research findings garnered from over 4,000 African nationals aged 16 to 40 in Angola, Ghana, Mozambique and Nigeria respectively, will be presented… Read More
Emirates has confirmed that the Friends Fame actress Jennifer Aniston has been roped in as the new face of the Dubai-based airline. While Emirates did not disclose any details on the advertising campaigns as well as the deal worth, Boutros Boutros, the airline’s divisional SVP for… Read More
The Institute of Practitioners in Advertising is launching IPA Foundation Certificate, a advertising and communication industry’s qualification, across the MENA region. The launch is being supported by a press campaign from Dubai’s Impact BBDO. The IPA’s Foundation Certificate is a qualification that arms delegates with less… Read More
Egypt Post, the official postal services provider and one of the oldest government institutions in the country, has recently appointed Horizon FCB Cairo, a creative advertising agency to lead its advertising efforts and support Egypt Post’s celebration of 150 years of service with a media… Read More
“Do everything with intent. Make sure intention is the number one ingredient in your creation.” Speaking at Cannes Lions, the award-winning producer Pharrell Williams touched on something all businesses should always be thinking about. The social landscape as we know it is changing, primarily because… Read More
du continues its winning streak at several awards platforms. The telecommunications operator’s advertising campaign du Tuesday garnered a Bronze Lion in the Film Craft category at the Cannes Lions International Festival of Creativity 2015. The win brings a number of firsts to the Middle East… Read More
I was 10-years-old when the civil war in Lebanon broke out. The years that followed were some of the darkest I’ve witnessed. From corpses dragged around the streets by pick-up trucks to the startling sound of bombs dropping, I saw and heard things no child… Read More
To help people realize the importance of life insurance and provide them with its life insurance solutions, Emirates NBD, with its latest video, made people stop and think about life when they are not around. The online film was launched last month in the UAE… Read More
