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7 Inspiring Quotes And Crying Women

7 Inspiring Quotes And Crying Women

10 years ago by Team J. Walter ThompsonAdvertising

Six women addressed “The Femenism: Modern Femenism includes Men” with a robust discussion on gender. The event was organized by J. Walter Thompson at the Cannes Lions International Festival of Creativity.  The ladies discussed women, men, salaries, personal lives, professional lives, politics, their own businesses and… Read More

Leo Burnett Gets Entry In Film Craft Lions Shortlist

Leo Burnett Gets Entry In Film Craft Lions Shortlist

10 years ago by Sana MahmudAdvertising

Out of the 177 nominations, Leo Burnett Dubai is the only agency from the MENA region which has been shortlisted in the Film Craft Lions at the Cannes Lions International Festival of Creativity. It has been nominated for the du campaign ‘Too Imformative, Too Depressing’.

FP7/DXB Leads Branded Content & Entertainment Lions Shortlist

FP7/DXB Leads Branded Content & Entertainment Lions Shortlist

10 years ago by Sana MahmudAdvertising

Out of the 143 nominations in the Branded Content & Entertainment Lions shortlist, FP7/DXB has got four entries from the MENA region. Apart from FP7/DXB, Leo Burnett Beirut has also been shortlisted for its work ‘Lebanon4Sale’. Title Client Entrant Company Country Xperia Underwater Store Sony… Read More

Leo Burnett, Impact BBDO, Memac Ogilvy Get Shortlist In Film Lions

Leo Burnett, Impact BBDO, Memac Ogilvy Get Shortlist In Film Lions

10 years ago by Zeba MahmudAdvertising

Out of the 276 entries in the Film Lion Shortlist at the Cannes Lions International Festival of Creativity, three agencies from the MEAN region got a shortlist. Leo Burnett Dubai got two entries for its ‘Too Distressing, Too Insulting’ campaign for du while Impact BBDO… Read More

Balance Between Creativity & Effectiveness Required: Keith Weed, Unilever

Balance Between Creativity & Effectiveness Required: Keith Weed, Unilever

10 years ago by Sana MahmudAdvertising

For Keith Weed, the Chief Marketing & Communications Officer of Unilever, the growth of technology does not take away from the basic fundamental approach of placing people at the centre of all initiatives. He outlines three elements that matter when the conversation is centered on… Read More

Leo Burnett Bags Silver, Bronze In Cyber Lion

Leo Burnett Bags Silver, Bronze In Cyber Lion

10 years ago by Zeba MahmudAdvertising

Leo Burnett Beirut bagged a Silver and Bronze Lion in the Cyber category of the Cannes Lions International Festival of Creativity. The agency won for the campaign ‘Keep The Flame Alive’. The campaign for Johnnie Walker combined compelling storytelling with visual prowess, successfully drawing a parallel… Read More

No Wins For MENA Agencies In Radio & Design Lion

No Wins For MENA Agencies In Radio & Design Lion

10 years ago by Zeba MahmudAdvertising

The MENA region did not make a mark in the Radio & Design Lion category at this year’s Cannes Lions International Festival of Creativity. None of the agencies’ work stood out and did not manage to win any Lion. Impact BBDO Dubai had got two… Read More

Geometry Global Dubai’s Product Design Controversy

Geometry Global Dubai’s Product Design Controversy

10 years ago by Zeba MahmudAdvertising

NOTE FROM EDITOR: Following the announcement of Geometry Global winning a Product Design Lion Grand Prix, early June 27, an investigation was launched on who the recipient of the award should be in a Product Design category. Given the nature of the category, it was decided… Read More

Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

10 years ago by Tahaab RaisAdvertising

It was an insightful day with the relatively smaller agencies in the Audi A, as we watched them speak with a lot more unrehearsed passion and excitement than some well-reputed agencies. More importantly, these talks were about real experiences worth learning from, than theory. They… Read More

Leo Burnett Wins Gold, Geometry Global / Memac Ogilvy Silver and Bronze Media Lion

Leo Burnett Wins Gold, Geometry Global / Memac Ogilvy Silver and Bronze Media Lion

10 years ago by Zeba MahmudAdvertising

Leo Burnett Beirut has brought home a Gold Media Lion while Geometry Global Dubai And Memac Ogilvy Dubai have won a Silver and Bronze Media Lion. Leo Burnett won a gold for its “Lebanon4Sale” campaign crafted for Sakker El Dekkene (an anti-corruption” organization). The campaign… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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