From the 15 entries that were competing for Mobile Lynx in 2014, there are 46 entries this year. However, only seven have made it to the shortlist. Leo Burnett has three entries in the shortlist, followed by J. Walter Thompson. ADVERTISER ENTRANT COMPANY COUNTRY AGENCY… Read More
There is a healthy increase in the number of entries in Interactive Lynx this year – from the 98 entries competing in 2014, there are 154 entries in the category this year – a number that was last seen in 2012. Of these, 28 have… Read More
Print Lynx has seen a slight drop in number of entries this year. In comparison to the 226 pieces of working competing last year, this year only 200 entries are in the category. Leo Burnett dominates the Print Lynx shortlist with 14 entries. Y&R Dubai… Read More
The Film shortlist at the Dubai Lynx International Festival of Creativity is led by MEMAC Ogilvy with five entries making it to the shortlist. IMPACT BBDO and FP7/CAI follows with four entries in the shortlist. Both J. Walter Thompson MENA and Y&R MENA have three… Read More
This year’s Dubai Lynx promised more. The theme for the festival, ‘Create Tomorrow’ was in itself inspiring. We are in the midst of an ongoing cultural and technological renaissance and marketing communications efforts need constant reappraisal to be ready for tomorrow. I, therefore, went to… Read More
The first day of the Dubai Lynx International Festival of Creativity very rightly signaled advertising’s evolution into a discipline that is meant not only for selling products and services, but also for making a difference in the society, and eventually be a force for good, a point that is very… Read More
Millennials hate advertising, at least in the very traditional sense of the word. The message was loud and clear at the first day of Dubai Lynx International Festival of Creativity. As marketing professionals set out to look for solutions, Chuck Phillips, Chief Technology Officer, Mirum… Read More
One of the biggest challenges facing the advertising and marketing industry is the renewed expectations from agencies in their role as partners to marketers. The advent of digital is questioning the once absolute experts in communication and connecting with consumers, as new players, who may… Read More
He may have the most interesting designation as the Digital Prophet of AOL but there is no doubt David Shing knows just how to challenge any convention or norm that the advertising business, knowingly or unknowingly, follows. From questioning marketing strategies to the very mindset… Read More
Interpublic Group has put in motion a succession plan for its media asset – IPG Mediabrands that includes agencies such as UM, Initiative and digital assets like Reprise amongst others. Henry Tajer has been elevated to the post of CEO while Matt Seiler has been named the Chairman of… Read More
