Dacia Automobiles celebrated its 10th anniversary by reliving the joy and excitement of its customers buying their first Dacia. The emotions and feelings are presented in its recently launched TVC shot in Morocco. Dacia is a Romanian car manufacturer and was taken over by the… Read More
McDonald’s UAE has re-imagined the print ads of its yesteryears giving a new age twist to the retro look of 1955, when it had first announced its burgers and the product range. As a special promotion, McDonald’s has introduced a Limited Time Offer of the… Read More
BPG Bates has launched a new campaign for its client Continental Tires. The multi-media MENA campaign titled #TREADSOFLIFE recognizes that the tires on your car tell the journey of your life. Currently the campaign has been launched in film, print and digitally in UAE, KSA,… Read More
Starcom MediaVest Group (SMG) has appointed Marcus Brown as the new Global Growth Officer, EMEA. Based in London, Mr Brown will join on 1st June and will report to Iain Jacob, President EMEA, Starcom MediaVest Group. In this newly created role, Mr Brown will be… Read More
Dr. Amina Alrustamani, Group CEO of Tecom Investments, has called upon private companies to allocate small budgets for innovation and make innovation part of their corporate strategy, adding that incentives will be given to companies to realize Dubai’s vision for innovation. She added that innovation has played… Read More
In the media and communication business, the definition of content has traditionally been restricted to the conventions and popular formats of consumption. In the digital age however, these definitions have become more inclusive, essentially begging the question whether content needs to redefined for the new… Read More
Facebook has appointed Amira Rashad as its new Regional Head of Brand Advertising at Facebook Middle East, North Africa and Pakistan. Ms Rashad will work with leading FMCG and Technology advertisers, defining strategy and optimizing ROI of their Facebook advertisements. “I am delighted to have… Read More
Global Communications Consultancy, Grayling has announced the appointment of Nicola Gregson as the new Managing Director for its Dubai office. The appointment follows a number of account wins for Grayling Dubai. Ms Gregson has more than 20 years of global PR experience with 8 in… Read More
The Cannes Lions International Festival of Creativity launched the fifth Cannes Chimera Competition, an initiative to engage the global creative industry in building public awareness and support for solutions to critical global development problems. This year, the brief for the Cannes Chimera Competition calls for… Read More
A space jump… The world’s biggest toy store… Jumping with D Rose… Consumers are shaping the way we shop like never before with their need to explore, learn, experiment and communicate, pushing brands to connect with some of the most vital elements of human nature.… Read More
