New research from Oracle reveals that nearly 55% of millennials say a poor mobile app experience would make them less likely to use a company’s products or services. According to the global report, Millennials and mobility: how businesses can tap into the app generation, 39%… Read More
Alexander Mann Solutions, a provider of talent acquisition and management services has made strategic appointments in the Middle East region enhancing its leadership team in the region. It has taken on board Chance Wilson as its regional Director for Middle East and Africa. Mr Wilson… Read More
Global public relations and communications firm Burson-Marsteller has appointed Andrew Cecil as Chairman of its Europe, Middle East and Africa (EMEA) Public Affairs practice. In this role, Mr Cecil will be based in Brussels leading the agency’s practice throughout the EMEA region. Mr Cecil has… Read More
Effie Worldwide has released their global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index. Interpublic Group and its agencies are leading the effectiveness index in the Middle East… Read More
Telecom Operator Ooredoo, the official sponsor of Paris Saint-Germain, has unveiled Fans Do Wonders, a star-filled new TV campaign featuring Paris Saint-Germain football legends such as Zlatan Ibrahimović and David Luiz. The 60-second TVC depicts fans puppeteering a match through their mobile devices. The campaign,… Read More
Storytelling hasn’t really changed and if anyone tells you otherwise they are selling you snake oil. Good storytelling is still really hard work. Good storytelling will move us to laugh or cry, anger us or inspire us. Good storytelling will take a human truth and… Read More
The Government of Kenya, through the Ministry of East African Affairs, Commerce and Tourism has taken on board global PR agency Grayling to support it government’s strategy for the recovery and revival of tourism and inward investment in Kenya. Grayling is part of the Huntsworth… Read More
Brazen has won the PR account for 4work Kobold – a new range of vacuum cleaners in the UAE. The products range from all in one power systems, vacuum cleaners and intelligent robots that clean when you’re not at home. Kobold cleaners are designed and… Read More
Global media agency network, Mindshare, part of WPP, is gearing up for one of its original event, ‘Staying Agile’. The media summit which will be held on May 4, 2015 in Riyadh, KSA is expected to see global experts showing their presence. “Staying Agile” is… Read More
OMD Arabia has retained the retail account of Savola Group in addition to being appointed as the media agency for Savola group’s newly created corporate account. This means OMD has been tasked with two of Savola’s three advertising accounts. As well as the Savola Retail brands,… Read More
