Out beyond ideas of wrongdoing and rightdoing, there is a field… I’ll meet you there. I could not help but think of these words of Persian philosopher Jalal al-Din Muhammad Rumi, when I was going through a JWTIntelligence report on 100 trends that would define 2015. In particular, I was… Read More
In one of its recent promotions, Starcom MediaVest Group has taken three new GMs for its Starcom Jeddah, MediaVest Riyadh and Starcom Riyadh Office. The three General Managers – Edmond Bouez for Starcom Jeddah, Khaled Abou Sleiman for MediaVest Riyadh and Ziad Sukkariah for Starcom Riyadh… Read More
Havas Media Group has officially launched LuxHub , a global consulting specialist label that delivers media communications and marketing support for both luxury brands and luxury audiences. With its headquarters in Milan, the network already has established centres in London, Paris, New York and Dubai. In the Middle… Read More
From a cluster format of leadership structure, that reported to John Sheehy, President – Global Operations, Starcom MediaVest Group (SMG), has moved its regional structure back to the conventional APAC, EMEA, LATAM, North America and North Asia regions. As part of these changes, Iain Jacob,… Read More
The Dubai Lynx International Festival of Creativity, taking place from 8-11 March, is all set for its annual competition, the 7-Day Brief again. Powered by YouTube, the competition aims at encouraging people across MENA region to make creative video ads. The theme and brief for this… Read More
JCDecaux is gearing up for a change of guard in its Middle East operation. The outdoor agency’s Director of Mergers & Acquisitions and Development, Martin Sabbagh will now lead the company in the Middle East after being appointed as the new CEO for the region.… Read More
Carat MENA and Gulf Marcom Group, one of the first marketing communication group set up in Bahrain have inked a partnership Gulf Marcom Media House will represent Carat’s interests in the market. The move is part of Carat’s expansion in the MENA region. Gulf Marcom… Read More
As the year comes to a close, IPG Mediabrand’s media intelligence division, MAGNA Global is all set with its forecasts for the year ahead. While 2015 appears to be a positive year for most markets, the Middle East and Africa (MEA) region is slated to… Read More
Publicis Groupe gave a gaming twist to its annual wishes this year, that are conveyed by its Chairman and CEO Maurice Lévy. A tradition that began as a simple recorded message from Mr Lévy to the Groupe, has since 2008, become a yearly rendezvous, rooted… Read More
Ending a nine-year old partnership with OMD, Middle East’s telecom brand, du, has roped in Starcom MediaVest Group as its media buying and planning duties, post a multiagency pitch. The mandate also includes the digital mandate for the brand for 2015. Starcom MediaVest officials have confirmed the development, reinstating du’s… Read More
