Leo Burnett MENA’s Creative Director Saadi Alkouatli will be speaking at the Association of Integrated Marketers (AIM) Conference to be held at Vancouver, BC on April 9, 2015. The AIM conference will focus on how successful brands are using digitally generated insights to drive product and… Read More
What seems a first for the industry, global marketing communications agency Fifth Ring has taken its offering to new levels and has embarked on an entirely new project in the form of a new subsea office. This office will be a fully serviced facility operating directly… Read More
Volvo Car Group has appointed Grey Group’s Beirut office to handle its business for the entire Middle East region. Grey’s mandate would include managing all digital assets in addition to developing and adapting creative campaigns for the launch of Volvo’s new car models. “With an… Read More
Carat, part of Dentsu Aegis Network, has announced the appointment of Martin Boot as General Manager of Carat Qatar and Kuwait. Mr Boot will report to both Ramzi Haddad, newly promoted Managing Director UAE & Lower Gulf, and Michael Nederlof, CEO Dentsu Aegis Network MENA.… Read More
J. Walter Thompson Beirut, part of the marketing communications brand network in the Middle East and Africa has announced today its partnership with Fathallah Films in Lebanon for the red carpet premiere and MENA launch of “Kahlil Gibran’s The Prophet” film, produced by Salma Hayek-Pinault… Read More
Kevin Doherty has been appointed General Manager for FITCH Dubai, moving from Client Services Director for FITCH London. Mr Doherty will continue to report into FITCH EMEIA CEO David Blair. For the past seven years Mr Doherty has overseen the account management team to ensure delivery… Read More
One of the agencies that gave a successful performace at the recently held MENA Digital Awards was OMD MENA. The media agency not only won eight trophies, it was also named ‘Agency of the Year’. The overall performance of its holding company led the Omnicom… Read More
The one day STEP Conference 2015 saw 2,000 attendees, three themed stages and more than 70 thought leaders covering over 15 of technology’s latest topics. “Just a few years ago, we were a small conference with big dreams. But we were determined to chart the… Read More
According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global ad spend is expected to grow 4.4% to reach US$544bn in 2015, and will accelerate to 5.3% growth in 2016, boosted by the 2016 Summer Olympics in Rio and the US Presidential elections. The ad spend is… Read More
When I arrived in the Middle East AdLand almost three years ago, the Olympics were just about to kick off in London and social media was a critical component of that process from the outset. In MENA, however, social media briefs were a separate, last-minute… Read More
